Longchamp and Jeremy Scott launch a new collaboration: Emma Roberts, Zoey Deutch and Ashley Benson out for the occasion

It’s the big return of the most iconic, daring and pop duo of the modosphere! Between the famous French house Longchamp and the visionary American designer Jeremy Scott, the artistic love story is not newsince they have shared a unique creative bond for nearly 20 years through memorable capsule collections. To properly celebrate this new chapter and blow out the candles of their common success, the emblematic bag Folding “Greetings from Parisâ€initially designed in 2014 for the highly publicized opening of the sumptuous Longchamp boutique on avenue des Champs-Élysées, is fièrement réinventé. 

On the occasion of this colorful anniversary, Longchamp and Jeremy Scott present an exclusive new design which is likely to be snatched up all over the world: Folding “Greetings from New Yorkâ€. The iconic canvas bag is transformed here into a vibrant and graphic homage to the Big Apple, masterfully showcasing the famous Manhattan skyline in the style of a vintage travel photograph. The attention to detail is pushed to its peak: on the back of the bag, a handwritten postcard motif displays a witty message: “Wish you were here! Love, Jeremy.â€. This limited edition is available absolutely exclusively at La Maison Unique Longchamp located in the trendy SoHo district of New York, where the launch of this capsule collection took place.

A shower of stars to celebrate the launch of the Longchamp X Jeremy Scott collaboration

To celebrate this international fashion event, pop culture icons like Emma Roberts, Kate Mara, Zoey Deutch, Ashley Benson, and actress and director Maggie Gyllenhaal gave themselves see you on May 26 in the Longchamp boutique in SoHo to celebrate the official launch of this exclusive limited edition Longchamp x Jeremy Scott collaboration. The perfect opportunity for these celebrities to reveal cutting-edge looks and show their love for the French label.

The sublime Emma Roberts caused a sensation in a Longchamp skirt in printed canvas, perfectly combined with the very desirable L shoulder bagThe Smart in its “vegetable” color. At his side, the radiant Ashley Benson, famous for her role in the cult seriesPretty Little Liarsdisplayed impeccable style, opting for the same bag as Emma Roberts but in a different shade. The actress Zoey Deutch opted for modernity by proudly displaying in her hand an ultra-trendy black model fromFolding In this versionÂXtra. This model is distinguished by a thinner and elongated cutadoptant un style résolument East-West. For her part, international top model Joan Smalls posed with the famous new design of the Foldingsigned by the stylist Jeremy Scott. A memorable evening which brilliantly promoted the timeless know-how of the French brand while offering a big spotlight on this new, already cult collaboration.