Dékuple shows growth in the first quarter of 2026 (+5.0% in turnover), but this performance hides a contrasting reality. The European Communication and Data Marketing group benefits from a notable acceleration in its international activity (+50.0%) and the robustness of Digital Marketing (+8.2%), a direct reflection of its Ambition 2030 plan. Conversely, the French market remains sluggish (−2.9 %), while the Magazines activity continues to suffer from the structural contraction of its sector. For investors, the signal is clear: Dékuple is gradually reshaping its growth profile towards Europe and digital, but at the cost of increasing dependence on the success of its international expansion. Bertrand Laurioz, Chairman and CEO, describes an environment that is “still mixed”, particularly in France, but claims to observe “a gradual improvement in commercial dynamics”.
Publié le 26/05/2026 à 09:34
Digital and international marketing is accelerating, France and Magazines are slowing down
In the first quarter of 2026, the turnover of the Dékuple group reached 61.2 million euros, up 5.0% compared to the same period of 2025 (58.3 million). Net income increased to 45.3 million euros (+2.4%). However, sectoral trajectories diverge clearly. Digital Marketing remains the main driver, with net income of 28.0 million euros (+8.2%), including 1.0 million euros of scope effect (integrated acquisition). At constant scope, organic growth amounts to +4.5%. This performance is based on two pillars: the Consulting and Technology division (Converteo) posted 11.9 million euros (+3.4%), while Agencies and Solutions increased to 16.1 million euros (+12.0%), including 1.0 million euros of perimeter integration. Magazines generated net income of 15.2 million euros, down 6.9%. The group recognizes a market that is “structurally in contraction” but is now focusing its investments on profitable segments and recurring revenues. Insurance activity remains stable at 2.0 million euros (+2.5%).
The international scale changes, France is slipping
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The geographic distribution of net income reveals the group’s strategic shock. In France, net income stood at 38.7 million euros, down 2.9% (−0.2 million euros of scope effect linked to the deconsolidation of Grand Dimanche since April 2025). At constant scope, the organic decline reached 2.4%. Internationally, on the other hand, net income jumped to 6.6 million euros, a very strong increase of 50.0%. Organic growth remains solid at +22.4%, boosted by the acquisition of the After agency in Spain (1.2 million euros scope effect since May 2025). The international share of net income now stands at 14.6%, compared to 9.9% a year previously. This geographic pivot embodies the group’s announced shift towards a multi-local model combining local anchoring and international support capacity.
Ambition 2030 confirmed, confidence displayed despite French doubts
The group “approaches the coming quarters with confidence” while recognizing that the environment “remains mixed, particularly in France.” The President claims to observe a “progressive improvement in commercial dynamics”, particularly in consulting, agencies and solutions, after a start to the year marked by commercial “wait and see”. As part of its Ambition 2030 plan, Dékuple is pursuing three axes: the rise of digital and international activities, the industrialization of marketing performance around the convergence of data-technology-artificial intelligence-creativity, and the development of recurring revenues with high added value. The general meeting is scheduled for June 19, 2026. The group remains “attentive to external growth opportunities”, suggesting possible consolidation in the medium term to establish its European leadership in communication and data marketing.
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