LAS VEGAS, April 23, 2026–The 2026 NAB Show concluded today, after hosting over 58,000 registered participants and reinforcing its position at the heart of the global media and entertainment revolution.
Driven by a growing community of creators, corporate media teams, and sports media leaders, the event attracted new audiences and fostered new collaborations. The 2026 NAB Show not only reflected the current state of the industry but also pushed it forward, solidifying its status as an essential gathering for the future of storytelling and content innovation.
“The 2026 NAB Show captured the energy and transformation driving the current media and entertainment landscape, unveiling new powerful tools and technologies that make storytelling accessible to all,” said Karen Chupka, Executive Vice President of the NAB Show.
“This year, we brought together a truly global community to inspire innovation, amplify new voices, and ignite discussions that will shape the future, where anyone, anywhere, can create and share meaningful stories,” Chupka added.
Key figures from the creator economy also highlighted the value of the event:
“The NAB Show is an ideal place to discover both sides of the production flow… [It] is incredibly effective in content creation processes… [and] several sessions focus on the commercial aspects of managing a content creation business in general,” said Jonathan Liu, General Manager of Zhong.
“If you want to connect with the best players in audiovisual media technology, this is the place to be. Here you can get an idea of the situation, build your community, and engage directly with the people developing the products,” stated Nicki Sun, General Manager of Nicki Sun Media and member of the NAB Creator Council.
Global Reach:
Participants at the NAB Show came from 146 countries, showcasing its expanding international reach. Nearly a quarter of attendees were from outside the United States (22%), with 48% attending for the first time, representing close to half of the total audience.
These highlights were just a fraction of the extensive program and scale of the 2026 NAB Show, underscoring its significance as a premier event in the media and entertainment industry.
