Boris Boyadjian opened a modern and contemporary art gallery, ikon’Art, a few weeks ago, on Place Cavet in the city center of Sanary. There he exhibited works by artists he admired, some of whom were friends, and his own too, which he signed with his sculptor name, Bob Tonic. He defined his own style. “ironic, iconic and offbeat, sometimes even pernicious”. The result is generally impactful… like this box glove, which it comes in in turn in metal, bronze or trendy concrete, and flocked with the famous « Love », by Robert Indiana.
At the origin of the Art Paris show, at the Grand Palais
If Bob has his place in galleries all over the world, starting with the NextStreet Gallery, Place des Vosges in Paris, Boris can pride himself on great expertise in the art world: « A la base, I worked in organizing trade shows and worked with many communities. In particular, I created, with associates, the Art Paris salon, at the Grand Palais, which we sold in 2008. But it still exists and is among the largest salons in the capital.”.
But the native of Aix is one of those who think that art should be accessible to as many people as possible. That’s why he had an idea: “With my knowledge, with the artists I know, why not try totake art to the streets of Sanary, which is already a city oriented towards culture. There is great potential here and it has never been done.” And, while being seen, with Monumental works, from 3 to 7 meters. Il a même déjà trouvé le nom : « Sanary Monumental Art Trail ». « Ça s’est fait à Nantes, à Nice, au Château La Coste »… And even more closely by name, in Bandol, in La Seyne…
« Limited financial participation for the City »
« Monumental works always have a wow effect! When there is one in a town, in a wine estate, in a castle… it creates a buzz. And then, it’s very Instagrammable, for a city, it’s great. It’s an additional point of attraction for a destination.”
Reste à la nouvelle municipalité à adhérer. “I asked for her, I sent a whole file. I am waiting for feedback, but I understand that an elected official is currently studying the project (1) ».
And the artist-gallery has another major argument: “I offer to do it free of charge. I will take care of all the organizationI would cover the transport costs and I could call on private partners and patrons, thus strongly limiting the financial participation of the community. » What more could you ask for?
He would then suggest “to temporarily install between 3 and 8 monumental sculptures on the port and in several emblematic places in the city†with « l’ambition de transform public space into an open-air galleryaccessible free of charge to all, while strengthening the cultural, tourist and commercial attractiveness of Sanary. » Rather, they try, don’t they?
From his recently opened gallery on Place Albert-Cavet, Boris Boyadjian quickly sensed “the potential” of downtown Sanary. He proposes to put his experience and knowledge into the world of art to create an open-air exhibition.
JP / Var-matin
1 Contacted this Wednesday, the mayor of Sanary Philippe Heno has not (yet) responded.
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