Com’over changes its name The French agency Com’Over announces its rebranding and becomes LEVELED, marking a strategic transformation after 15 years of activity in sports, culture, and entertainment. This change goes beyond just a name change: it reflects a shift towards a more integrated, ambitious, and 360-degree oriented agency, capable of designing and executing high-impact experiences.
This repositioning is notably linked to the closer collaboration with North Communication, enhancing expertise in influence and media relations. LEVELED thus asserts a new vision focused on elevating ideas, brands, and experiences, while maintaining its DNA rooted in passion.
Read our article: https://www.sportstrategies.com/comover-becomes-leveled/
Mathieu Blanchard joins Kiprun The ultra-trailer Mathieu Blanchard joins Kiprun as part of a partnership that goes beyond traditional sponsorship. The athlete positions himself not just as an ambassador, but as a co-actor in product development, leveraging his engineering background and the demands of long-distance trail running.
This choice signifies a career evolution: after nearly a decade at the highest level, Blanchard aims to expand his impact beyond sports performance to leave a lasting impression.
For Kiprun, this collaboration aligns with a strategy to upscale and enhance credibility in technical segments. Integrating an athlete in product design aims to accelerate the connection between on-field use and product innovation.
Read our article: https://www.sportstrategies.com/kiprun-signs-mathieu-blanchard-or-vice-versa/
FFEPGV changes its name The French Federation of Physical Education and Voluntary Gymnastics officially changed its name in March 2026 to become the French Federation of Sports Vitality.
This rebranding, accepted by nearly 88% of clubs, aims to better reflect the federation’s mission: promoting accessible physical activity centered on well-being, health, and pleasure rather than just performance.
The new name, more modern and explicit, also seeks to expand the audience and enhance network attractiveness while remaining faithful to its historical values of sports for all and daily vitality.
Read our article: https://www.sportstrategies.com/sport-vitality-the-new-name-of-ffepgv/
1 in 2 French people guided by outdoor activities for vacation choices Nearly half of French people (46%) now include outdoor activities in their destination choices, according to a study by Ifop for Airbnb. Outdoor sports are no longer just an addition to a trip; they have become a true travel motivator.
This shift is reflected in behaviors: 30% of French people say they have chosen a destination specifically for outdoor activities, with young generations (59% among Gen Z) overrepresented.
Despite a still modest budget (98€ on average), the impact is significant: outdoor activities redefine the attractiveness criteria of territories and promote more experiential stays, often focused on alternative accommodations.
Read our article: https://www.sportstrategies.com/1-french-in-2-guided-by-outdoor-in-vacations/
Rugby feminin supported by AXA AXA France, with Publicis Conseil, launches a major campaign in support of women’s rugby, with a manifesto film aired during the Six Nations Tournament. Designed as a transformation lever, this media initiative highlights the discipline’s progress and persistent barriers.
Beyond mere communication, the insurer embeds its commitment to sustainability by supporting the entire ecosystem, from amateurs to elite athletes, and launching tangible initiatives to facilitate participation.
The campaign juxtaposes historical stereotypes with the current reality of women’s rugby, showcasing athletes who have become role models for the new generations.
Read our article: https://www.sportstrategies.com/nothing-stops-womens-rugby/
