Colorful shelves, XXL shopping carts, music… these supermarket tips to make us spend more | TF1 Info

• Large retailers do not hesitate to use strategies to encourage us to buy more and more.
• The size of the carts, for example, which are larger than before and which are automatically filled more.
• Or the bright colors on the shelves, which attract more customer attention.

When entering most supermarkets, you can’t miss them. Promotions catch the eye of customers. “It attracted me and I stopped. With the gondola heads, they know what they are doing, the proof, it works!”, admits Françoise who leaves with a pineapple on sale, although she had not planned to buy one. At the entrance to establishments, fruits and vegetables are also at the top of the shelves to give us a clear conscience.

As we can see in the report at the top of the article, the big groups think of everything to push us to fill our carts which are moreover more imposing than before. Twenty years ago, the standard storage volume was around 100 liters. Today, some carts can hold up to 200 liters. And as we hate emptiness, to fill this space, we tend to add articles.

Red and yellow galore

If the carts are larger, the aisles are also decorated with bright colors in all departments to attract attention. “Everything is thought of upstream. We find clear signage: yellow and red with very attractive prices”, details Marc Bienaimé, national real estate director of Lidl. “It’s designed to be more impactful and to indicate to our customers our best offers.”

And when it’s time to checkout, the sweet products are there to make us fall in love during the long minutes of waiting. This strategy is working: last year, the 1,600 Lidl stores recorded 250,000 additional customers.

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Other supermarkets go even further by playing music that is not chosen at random. “A fast tempo will encourage people to walk around faster and do their shopping more quickly. This can be interesting for peak periods. Conversely, a slower tempo will put customers in a more relaxed position and they will spend more time in the aisles looking at the products”analyzes Gaelle Pantin-Sohier, professor of marketing at the IAE in Angers. Music would also reduce the feeling of waiting when going to checkout.