The Cannes Festival returns to its effervescent rhythm on the Croisette between screenings, stair climbs and private evenings. An official partner of the festival for 18 years, Nespresso is celebrating its 40th anniversary this year with a more immersive presence than ever around its now unmissable Nespresso Beach.
Facing the Mediterranean, the brand’s private beach changes decor to adopt the colorful universe of “Vertuo World”, its new campaign dedicated to iced coffees. Exit muted codes: make way for a pop aesthetic with retro accents, between lavender, yuzu yellow and bubble gum pink. A way for the brand to evolve its image while retaining its lifestyle DNA.
Putting down your suitcases at the legendary Hôtel Martinez is already diving into the excitement of Cannes. But the real beating heart of the stay is located a few meters further down, with your feet in the sand, on the Nespresso beach. A place of relaxation where festival-goers discover the new Vertuo Up machine and the frozen creations imagined for the occasion: Coconut Vanilla Over Ice, French Lavender and Vanilla Decaffeinatedor even Yuzu Vanilla Over Ice. All in a pop and retro scenography in shades of lavender, yuzu yellow and bubble gum pink, designed like an immense colorful swimming pool where iced coffee becomes king.
After an express passage through the Martinez to put on the required tuxedo, head up the steps under the flashes, then to the Grand Théâtre Lumiere for the screening of Fatherlandle nouvel opus de Paweł Pawlikowski avec Sandra Hüllerrecently named Chanel ambassador.
Once the screening is over, the Cannes night takes you back to where it all began: on the Nespresso beach, transformed into a dance floor. Between two DJ sets, celebrities, film professionals and festival guests gather around XXL New York-style pizzas from the Parisian spot Rori. Around the corner of a VIP area, Demi Moore, member of the jury for this 79th edition, also appears.
Festival de Cannes : Le bilan mode d'une 79e édition sous le signe du glamour
For its 40th anniversary, Nespresso is reinventing itself without ever losing its soul. The brand is opening a more pop chapter by teaming up with its new global ambassador, superstar Dua Lipa. She is rethinking her codes to speak to a generation keen on creativity. In the campaign film, the pop icon appropriates the mythical « What else ? » pour le réinterpréter à sa manière, avant un clin d’Å“il complice à George Clooney.
Les champagnes incontournables à déguster cette saison !
The message is clear: coffee can also be fun, surprising, and shake up habits. An evolution that the Deputy Director of the brand, Nathalie Gonzalezdescribed as “a more contemporary and cultural brand expression, while remaining faithful to what has been the DNA of Nespresso for 40 years.
A 24-hour immersion in Cannes alongside Nespresso, at the heart of the festival… What else?
Haute Joaillerie : parures au firmament !
