Published May 18, 2026
Anik Dessureault
After sport, Louis Morissette and the KO Group dive into humor with PAAF, a new YouTube channel that wants to give a big showcase to local entertainment. PAAF means Not Allergic to Fun. Just with the name, we quickly understand that we are not in a platform that wants to take itself too seriously.
The project is launched by Groupe KO, Louis Morissette’s company, which had already tried the digital experiment with KO Sports. This time, we’re moving away from sports discussions and towards humor, podcasts, burst interviews and slightly more offbeat concepts.
The idea behind PAAF is quite simple: reach people where they are.
And today, many people are no longer in front of the TV at 8 p.m. waiting for a show to start. They are on YouTube, TikTok, Instagram, Facebook, Spotify. They watch clips, podcasts, interviews, shorter formats, sometimes on their phone, sometimes while they’re doing something else.
Louis Morissette seems to have understood that the television industry is changing at full speed. It’s no longer just a question of producing a show and hoping that the audience will be there. We now have to seek out this audience on the platforms they already use.
PAAF therefore wants to become a sort of playground for local creators. An incubator for testing ideas, trying out concepts, launching formats, seeing what works and adjusting things quickly.
The channel announces around ten original productions, with medium formats and podcasts. We find there in particular Mona de Grenoble, Pascal Cameron, Étienne Marcoux, Pascale Marineau, Magali St-Vincent, Jean-Thomas Jobin, Julianne Côté, Kim Rusk, Louis-Simon Lamontagne, Anne-Sarah Charbonneau, Florence Nadeau, Anthony Courcy and Martin Vachon. PAAF also promises more than 200 original content per year, mainly on YouTube, but also on audio platforms and social networks.
Among the concepts announced, we find for example Services Mona-Péro, where Mona from Grenoble arrives at someone’s home to help, but with a very questionable motivation. There is also Ça met un fret with Pascal Cameron, Étienne te bring back with Étienne Marcoux, Pas little proud with Anne-Sarah Charbonneau and Florence Nadeau, or even Jeux de char with Martin Vachon.Â
In short, we are not in the great historical drama in period costumes.
We are in the entertainment, in the humor, in the format which is well shared and which can live both in full video and in extract on social networks.
Before, if you wanted to launch a comedy show, you needed a time slot, a broadcaster, a big production and a lot of patience. Today, you can create a channel, publish on YouTube, test formats and build a community directly with the public.
This is a major change.
And for Quebec content, it’s also a great opportunity. Because we often complain that digital platforms are dominated by American, French or international content. But if we want people to watch local content, we also have to offer it to them in places where they already spend time.
In an industry where everyone is looking for the magic recipe to survive Netflix, TikTok, YouTube and changing habits, Louis Morissette chooses not to wait for the public to return to the old way of consuming TV.
He will join him where he already is.
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