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Cambio de marco: Cómo Caitlin Vander Weele convirtió la comunicación científica en su negocio

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Caitlin Vander Weele loved discussing research more than anything else, but working in biomedical communications after her Ph.D. didn’t feel right. So, she decided to start her own company, Stellate Communications, six years ago. She shared with The Transmitter how her creative intuition and problem-solving skills from graduate school helped her build a successful communications business.

Stellate Communications is a strategic communications firm focusing on science in various areas like technology, health, art, and policy. They work with academics, universities, nonprofits, and some for-profit companies, providing proactive public relations, social media services, technical writing, and more. The company also helps with academic administration, allowing researchers to concentrate on their work.

Caitlin’s path to entrepreneurship wasn’t a straight line. Initially aiming to have her own lab, she realized that path wasn’t the best fit for her. She found a passion for science communication through projects like Interstellate, which led her to start Stellate Communications.

From freelancing in science communication to founding Stellate, Caitlin navigated challenges and learned along the way. She highlighted the transition from hands-on research to running a business, emphasizing the problem-solving skills gained during her Ph.D.

Today, Stellate has a team of about 20, mostly Ph.D.-trained communicators, reflecting Caitlin’s dream job. She values the close relationships with clients and the deep connection to science the company offers. Caitlin emphasized the importance of building, creating, independence, and strategic thinking – traits common among Ph.D. holders that benefit her company.

For Ph.D.s considering a career shift from academia, Caitlin advises networking, exploring different opportunities, and being open to change. She encourages Ph.D.s to discover their interests, try new things, and adapt when needed.