Road to CES stops in the Italian capital of innovation to showcase technology and unite leaders
ARLINGTON, Virginia, April 15, 2026 /PRNewswire/ — The Consumer Technology Association (CTA) announces that CES will host the CES Unveiled Milan event at Allianz MiCo on October 21, expanding the “Road to CES” and reaffirming Europe’s essential role in transforming the global technology industry. CES Unveiled Milan will serve as a European preview for CES 2027, showcasing revolutionary technologies, fostering exchanges, and creating more tangible connections. This event will bring together hundreds of business leaders, innovators, investors, government officials, and top-tier media representatives from across the region.
“The innovation is global and Europe remains vital for the future of technology,” said Gary Shapiro, CTA’s Executive President, and CEO. “By organizing CES Unveiled in Milan, we want to highlight the extraordinary European innovators and create a powerful gateway to CES, where ideas and investments come together.”
As the world’s most important technology event, CES brings together innovators from around the world, and Europe has always been a key player in this journey. CES Unveiled Milan builds on this heritage by offering a dynamic new platform to showcase European technologies that contribute to addressing global challenges. Housing revolutionary startups, global brands, and forward-thinking policymakers, the continent continues to shape how technology transforms life.
“Milan sits at the intersection of design, creativity, and technology, making it a natural place to enhance the engagement of the European innovation community,” said Kinsey Fabrizio, CTA President. “By adding a stop in Milan to the Road to CES itinerary, we create additional opportunities for innovators to network and refine their product presentation, in anticipation of CES.”
Exhibitions at CES Unveiled Milan will highlight European startups in aerospace, AI, agritech, digital health, and luxury technology. The event will support startups through its matchmaking and mentoring programs. Additionally, CES Unveiled Milan will organize a presentation contest to help founders refine their pitch. The winner will receive a coveted space in Eureka Park, the CES 2027 startup arena that garners much interest. The conference program will provide an overview of CES technological trends and announcements, and explore the strength of the European innovation ecosystem, focusing on emerging trends, global scale, and navigating the region’s political landscape.
CES Unveiled Milan is organized in partnership with the Italian Trade Agency. From startups to large companies, European innovation will take center stage, highlighting the region’s contributions to the future of technology.
“The decision to host CES Unveiled Milan reflects Italy’s strategic role in promoting innovation and industrial competitiveness across Europe,” said Matteo Zoppas, President of the Italian Trade Agency. “The partnership with CES offers the most advanced international stage to showcase the latest Made in Italy technologies, enhancing their global visibility and providing concrete opportunities for growth, partnerships, and market expansion, creating value for the entire ecosystem – from emerging startups to established leaders in cutting-edge technologies.”
As a stop on the Road to CES, CES Unveiled Milan is a powerful platform for European innovators to build regional momentum, gain insights into expansion, and forge important connections. Registration opens in May.
CES 2027 will take place from January 6 to 9 in Las Vegas. Road to CES will visit other European cities, including Paris and Amsterdam, reflecting CES’s ongoing commitment to engage innovators throughout the region.
About CES: The world’s most influential technology event, CES is the testing ground for groundbreaking technologies and international innovators. It is where the biggest global brands do business and meet new partners, and where the most talented innovators take center stage. Owned and produced by the Consumer Technology Association (CTA), CES covers all aspects of the technology sector. For more information, visit CES.tech and follow CES on social media.
About the Consumer Technology Association (CTA): As North America’s largest trade association, the CTA represents the technology sector. Our members, the world’s top innovators, from startups to global brands, contribute to over 17 million American jobs. CTA owns and produces CES, the world’s largest technology event. Find us at CTA.tech. Follow us on @CTAtech.
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