New identity, international and technology, the Sud Ouest group (GSO) has announced a new stage of its transformation with the ambition of strengthening its positioning as a 360° communications group, beyond its historical press activities.
To support this evolution, GSO is unveiling a new visual identity, a new logo and a redesigned corporate site.
Heading towards the international
From the fourth quarter of 2026, the group’s content will be offered in French, English, Spanish and German. This initiative aims to increase the visibility of regional economic players among international audiences, particularly in the tourism and export sectors, indicates the group.
Technological innovation
GSO highlights GéoPass, a solution developed internally allowing simplified access to subscribed content from the group’s media within predefined geographic areas, such as health establishments, campuses or sports arenas. The device is already used by the IMAGIR medical imaging network.
The group is also planning the launch of new digital tools, including a platform giving real-time access to its audience data.
Development in events
Finally, GSO intends to accelerate its development in events. Already present in the B2B, B2C, sports and cultural markets, the group aims to triple the number of events produced in the coming years in territories identified as strategic.
