The campaign is based on the international signature “Morocco, Kingdom of Light”, displayed on the giant screens of Times Square, one of the densest advertising spaces in the world in terms of pedestrian traffic and global media exposure. A strategic choice which guarantees the destination continued visibility.
In addition, the ONMT orchestrated a flashmob combining traditional Moroccan dance and contemporary urban expressions, designed as much as a celebration of identity as a viral content operation targeting international creators. The logic is clear: convert New York public space into an organic production site to amplify the Morocco brand on social networks.
Read also: Dakhla: the ONMT activates its levers to structure the rise in tourism power
In terms of urban mobility, the yellow taxis of Manhattan, Brooklyn and Queens were dressed in the colors of the Kingdom, making these emblematic vehicles vectors of visibility in direct contact with residents and international visitors.
These actions are part of the continuity of the structural partnership between the FRMF and the ONMT, formalized under the signature “Morocco, Land of Football”, whose ambition is to sustainably position the Kingdom among the great nations of world football. The 2026 World Cup appears as a catalyst: the Office sees it as a platform of influence with a global reach, capable of converting the fervor of supporters into a lever for sustainable tourist attractiveness.
Par Branded Content
Le 15/06/2026 Ã 17h17
