In a context of structuring and strategic evolution, Paul Aegerter claims a more organized approach to its development. Between strengthening the company’s fundamentals, opening the capital to minority investors and gradually moving upmarket its wine portfolio, the estate intends to continue its long-term development.
Structuring and consolidation of the economic model
Faced with a period of recent uncertainty, the company has initiated structuring work intended to strengthen its financial and organizational bases. The objective is to consolidate the economic model, in a sector where the need for working capital remains significant and depends on the confidence of financial partners.
In this context, the opening of the capital to minority investors was achieved, while maintaining majority control within the current management. This operation aims to provide additional resources to support growth.
A strategy focused on moving upmarket and exporting
The development of the field is now based on several axes: securing sourcing, optimizing tools and strengthening its presence in France and internationally. The company notably has a target of increasing its export activity by 40% over the next three years.
This ambition is accompanied by the development of experiential and retail channels, in a logic aimed at addressing all market segments.
An entrepreneurial vision of Burgundy
Paul Aegerter defends a modern reading of Burgundy, combining regional heritage and contemporary consumer expectations. The estate focuses in particular on identity vintages, reinforced storytelling and distribution adapted to international premium markets.
This orientation is part of a desire to contribute to the influence of the Burgundy vineyard among tomorrow’s consumers and on international markets.
