TikTok and FIFA launch Creator Correspondents for the 2026 World Cup
TikTok and FIFA have just made official the FIFA World Cup 2026â„¢ Creator Correspondents : 30 hand-picked creators, from 22 cities, 11 countries and 4 continents, to cover the tournament from the field, with the eye of a fan, not an accredited journalist in the stands.
The program is based on the preferential partnership agreement signed between the two entities. Behind the operation, a clear ambition: to capture a global audience on a platform that goes beyond the billion active userswhile boosting the discovery of live matches and creating new levers for partner broadcasters.
30 creators, 4 continents, 11 countries, and 2 French people 🇫🇷
The selected creators come from 22 cities spread across 11 countries and 4 continents. They span the diversity of global football audiences and speak in languages and formats that truly speak to their communities.
“Football culture is being built by a new generation of creators on TikTok, true fans who have built passionate communities around the game. The 2026 World Cup is football’s biggest stage, and we are giving these emerging voices the opportunity to tell its story. HAS”
: Rollo Goldstaub, Global Head of Sport, TikTok
Backstage access, matchdays and more
Deployed in host cities in Canada, Mexico and the United States, the Creator Correspondents will cover what the official cameras don’t show: bus arrivals, training sessions, press conferences, warm-ups, locker room energy.
All this content will be accessible via the FIFA World Cup 2026â„¢ Hubs of TikTok, powered by TikTok GamePlan,The product suite dedicated to sports teams, leagues and broadcasters to maximize discovery and engagement. A search for “FIFA World Cup” on TikTok is enough to access it.
Who are these Creator Correspondents?
Football fans above all. Selected for their passion, their communities and their unique perspective on the game, they will provide real-time coverage throughout the tournament. Here are some profiles:
@5.at.the.back (Gdynia, Poland): Daniel Breen is a football content creator who relies on storytelling to tell the emotions and mentality behind football’s greatest moments. His videos go beyond simple highlights to create a more human connection with the players and the stories from the field.
@bassqlfoot (Rosny-sous-Bois, France 🇫🇷): Passionate about football and sport, Bass has established himself as a rising voice thanks to his precise analyzes and his natural energy in front of the camera. Between tactical expertise, authenticity and humor, he embodies a new generation of football creators.
@biigoes (São Paulo, Brazil): Bi Goes is a sports content creator with a passion for football and storytelling. Comfortable in sports debates and high-intensity environments, she brings real energy to each of her content.
@championsdudigital (Bordeaux, France 🇫🇷): Vanessa Tomaszewski is a sports content creator who goes behind the scenes of the world’s biggest sporting events. Between backstage moments, inspiring athletes’ journeys and highlighting women’s sport, she mixes football, travel and culture with a unique perspective.
@dong.go (Seoul, South Korea): Dongo is a football content creator, amateur player and coach. He shares his atypical journey as a non-professional player trying to join a lower division in Spain. Between tutorials, entertaining content and immersion in his adventure, he inspires amateur football communities.
@evdokiapopadinova (Florida, United States): Evdokia Popadinova is a professional gamer and creator on TikTok. Between football challenges, technical content and behind the scenes of her life as a professional athlete in Greece, she shares an energetic, creative and authentic universe.
@ezzequielok (Buenos Aires, Argentina): Ezzequiel is an Argentinian creator known for his dynamic Q&A formats with world-famous soccer players. He also challenges journalists and creators with his popular concept: “How much do you know about soccer?†.
@federacchi (Buenos Aires, Argentina): Fede Racchi has built his identity around the emotion and nostalgia of football. His stories, deeply human and sincere, speak to all those who live football with passion.
@flabandoni (São Paulo, Brazil): Flávia Bandoni, specialized in sports marketing, creates content around the socio-cultural world of football. His simple and accessible approach allows him to make these subjects captivating for a wide audience.
@gianna_fs (Berlin, Germany): Gianna is a football creator who makes you want to pick up a ball and play. Between content in stadiums, football news and technical demonstrations, it offers fun, authentic content supported by its community, while inspiring more women to practice this sport.
@gigimichellee (California, United States): Gigi Michelle produces content at the intersection of sport, fashion and culture. Between interviews, debates and sports trivia, she highlights authentic voices and brings a different perspective to an often male sporting world.
@hrvizak (Maryland, United States): Izak Graovac covers many topics related to international football on TikTok. Competition previews, historic moments, match analyzes or fan interviews: it reminds us why major international competitions are so exciting.
@joe.felixx (Georgia, United States): Joe Felix is a media creator specializing in high-energy sports content. Between fan interviews and quick quizzes during the biggest sporting events, it captures all the atmosphere and intensity of sport.
@josepdt11 (Canet de Mar, Spain): Josep de Tena is a journalist and content creator known for his direct and identifiable style. It transforms football news into dynamic formats combining analysis, storytelling and entertainment, while creating real proximity with its audience.
@liriansantoss_ (London, England): Lirian Santos is a British and Brazilian football personality, founder of Tapioca World, nicknamed the “Queen of Brazilian Style†. Between freestyle, FIFA events and lifestyle content, she mixes football, culture and fashion with communicative energy.
@matchday.fc (California, United States): Cody Nguyen is the founder of Matchday, a football media focused on storytelling, breaking news and jersey culture. For several years, he has been developing content designed above all for fans.
@mckallaster (Glasgow, Scotland): Allaster McKallaster describes himself as “the most impartial commentator in the world†. Known for his recognizable Scottish voice and his passionate reactions to major international matches, he shares football content with a strong personality.
@papapincus (London, England): Matthew Pincus, aka Papa Pincus, is a football storyteller whose viral videos mix humor, passion and analysis of the game. A die-hard Arsenal fan, he transforms everyday football moments into engaging and highly shareable stories.
@rademita (Texas, United States): Former college basketball player Rachel DeMita is a content creator and host of the Courtside Club podcast. Between live reactions and sports analyses, she transforms her TikTok community into a real team of supporters.
@refsneedlovetoo (Georgia, United States): David Gerson is the creator of Refs Need Love Too, a platform dedicated to humanizing referees and explaining controversial football decisions. With more than 300,000 subscribers, he has become a reference on refereeing culture and the rules of the game.
@regate_takuya (Okinawa, Japan): Takuya is the founder of Regate Dribbling School, a Japanese school specializing in dribbling. On social networks, he shares simple and effective exercises around one-on-one and dribbling, while transmitting the pleasure of playing football.
@risingfooty_ (Virginia, United States): JC Izaguirre creates content around FC Barcelona on TikTok. Breaking news, match analysis, opinions and debates: it keeps the club’s supporters constantly informed and engaged.
@rosacjb (Cologne, Germany): Rosa Jacob is one of the leading women’s football creators in the DACH region. Thanks to an authentic and accessible approach, she unites and inspires a large community of fans.
@samanthajademiller (London, England): Samantha Miller shares her passion for football on TikTok through immersive and behind-the-scenes content of her journey in this world. She brings fans closer to the field with a natural and engaging approach.
@simonescott33 (Georgia, United States): Simone Scott is a sports journalist and content creator. With a clear and accessible style, she simplifies complex topics around football, basketball and other sports to make the sport more understandable and entertaining.
@skiper_rmz (Monterrey, Mexico): Skiper is a rapper and freestyle artist with a passion for football. It produces content combining sports analyses, vlogs, sidewalk microphones with fans and musical creations inspired by football.
@sportswithjules (California, United States): Jules covers sports news with energy and proximity. Between major events and off-season moments, it brings fans closer to the action thanks to authentic and engaging content.
@thatsportsguy5 (Florida, United States): Christopher Gibert is a TikTok creator known for his original and dynamic sports interviews. A former athlete, he creates immersive formats that constantly involve his community.
@vitinho.fw (Goiânia, Brazil): Vitinho is a football-focused creator who shares stories, analysis and notable moments around sport and national teams. Between opinions, sketches and football news, he creates content designed to be felt as much as watched.
@axel.footy (Florida, United States): Axel Panameno is a creator specializing in football news on TikTok. Between hot reactions, match analyzes and deciphering the great moments of football, it offers dynamic content that keeps its community engaged.
FIFA and TikTok are redefining the narrative of the 2026 World Cup by entrusting coverage of the tournament to selected TikTok creators from around the globe. Following these 30 authentic voices on TikTok is the first reflex to adopt before kick-off. Enabling notifications for their accounts will ensure you don’t miss any behind-the-scenes content in real time. If you are a creator, take note of this sport-platform partnership model: it clearly outlines the future of fan journalism. Want to understand how TikTok is disrupting the live sports economy? Discover our analysis of the new content strategies of major platforms around major sporting events.
