Paris La Défense Arena, in Nanterre (Hauts-de-Seine) will no longer be called Paris La Défense Arena but Plenitude Arena from July 1, following the signing of a contract with this subsidiary of the Italian energy giant Eni.
Paris La Défense Arena, the largest indoor venue in Europe where Bad Bunny and Céline Dion are programmed, will be renamed Plenitude Arena from 1isIn July, after signing a contract with this subsidiary of Eni, Italian energy giant.
“Plenitude is not there to simply impose a logo on a facade”, Frédéric Longuépée, CEO of this temple of mega-concerts with a capacity of around 45,000 seats, located in Nanterre (Hauts-de-Seine), declared to AFP. This partner is also the new electricity supplier for the enclosure.
A “naming” which allows you to “make the brand known”
The we is a marketing practice that allows a company to give its name to a sports venue or event, in exchange for a financial contribution. The precise amount of the contract, with a minimum duration of seven years, has not been given, but amounts to several tens of millions of euros.
“Imagine that a concert of 40,000 people is a small town for a few hours. These are exactly the kind of energy challenges that interest us,” Mauro Fanfoni, president of Plenitude France, rejoiced with AFP.
The company specializing in energy transition promises in particular to provide renewable electricity, partly from its French solar production, and will equip car parks with charging stations for electric vehicles.
Launched in France at the end of 2024 and the fourth energy supplier on the French residential market, Plenitude is also getting a huge publicity boost. “With millions of people passing through the arena, there is no better stage to showcase the brandEU”, according to Mauro Fanfoni. Plenitude is present in around fifteen countries, mainly in Europe, for a total of around 11 million customers.
Paris La Défense remains a partner
The previous contract of we was signed in 2018 with the public establishment Paris La Défense, i.e. 30 million euros over ten sporting seasons to boost the attractiveness of the business district. The repercussions are, however, difficult to assess, the Court of Auditors pointed out in 2025, also warning of the running out of steam in the public establishment model, with falling land revenues.
Paris La Défense remains a partner of the room, with a lesser commitment, until 2032, assured Mr. Longuépée. Property of the family holding company of Jacky Lorenzetti, Paris La Défense Arena has also been the subject, since January, of a takeover by the American entertainment giant Live Nation, an operation still being examined by the Competition Authority.
