The Salvation Army Foundation unveils a new campaign designed by VML to promote the mission of the Palais de la Femme, a Parisian establishment which welcomes more than 300 women in precarious situations each year.
On the occasion of the centenary of this place founded in 1926 in the 11th arrondissement of Paris, the foundation has chosen to tell its action through Nour’s Odyssey, an animated spot taking the form of a tale. The story follows a young girl in search of a magical palace before revealing, at the end, the reality of the exile journey of a mother and her daughter welcomed at the Woman’s Palace.
Designed to raise public awareness and support the collection of donations for the rehabilitation of the building, the campaign relies on AI creation tools. The launch is accompanied by an operation on Allociné with a fake film poster and the broadcast of the trailer. The system is completed by a campaign on TV, in cinemas, on digital platforms and social networks, as well as a dedicated page allowing you to support the project with a donation.
