In April, Rihanna posed on the cover of W Magazine with her third child, her daughter Rocki, wearing a Dior diaper. This photo went viral and sparked reactions worldwide. Many discovered the luxury brand’s baby line. Now, the French brand is exploring a new direction. Moving away from traditional ready-to-wear fashion, the renowned luxury label is launching an unprecedented collection dedicated to holistic living and the search for serenity.
To meet the growing consumer demand for experiential luxury, the brand unveils its “Haute Wellness” line. Designed by Cordelia de Castellane, the artistic director of Dior Maison, this range taps into a trend where well-being emerges as a true symbol of social status, particularly valued by a new generation of customers. The brand details its approach on its official website, describing an “ode to personal fulfillment” that brings together “creations dedicated to sport and well-being”. It elaborates further: “It creates a routine centered around three pillars: gentle physical activity, mindfulness, and sleep. Between comfort and graphic play, the caning – a signature motif of the House – is distilled in gold thread on each piece, available in blue and ivory.” This approach transcends mere physical exercise to touch on the realm of the mind.
New Dior Haute Wellness Collection: Pilates equipment, yoga accessories, and prices
This exclusive line, available in the brand’s stores and spas, offers high-end sports equipment to enhance daily practice. Among the key pieces in this holistic wardrobe is a Pilates mat in technical foam, adorned with the dark blue Cannage motif, priced at 850 euros. The technical range also includes a Pilates ring priced at 650 euros, a set of two weighted bracelets (available in white or navy) for 650 euros, a set of three resistance bands for 450 euros, and a yoga brick sold for 160 euros.
To stay hydrated during exercise, the brand offers a stainless steel water bottle with the Cannage pattern for 190 euros. Finally, representing the pillars of sleep and mindfulness, the collection is complemented by a silk pillowcase, a silk eye mask, and a “5 Minutes Journal”. This unique writing journal encourages refocusing by providing inspiring quotes and various reflection prompts, confirming the brand’s commitment to the overall daily experience.
