LE SCAN SPORT – The price of some tickets for the World Cup final in New York has reached record levels on the official competition website. A market of excess that benefits FIFA.
2,299,998.85 $, that’s 1.968.570 euros. No, you’re not dreaming. This is indeed the price offered for a ticket for the final of the FIFA World Cup on the official resale site of FIFA. The Associated Press news agency found four seats offered at this exorbitant price, located behind the goals, in a lower tier. Block 124, row 45, seats 33 to 36 in case you’re interested.
FIFA receives 15% on all resold tickets
An unimaginable frenzy but a completely legal process. On this platform, the seller sets the price they want without any limit. FIFA is rubbing its hands together as it receives a 15% commission on each resold ticket. The final of the FIFA World Cup should go down in history as the sporting event that generated the most ticket revenues. Associated Press reports that tickets exceeding tens of thousands of dollars, even hundreds of thousands, are popping up on the resale site.
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One such seat, seat 33, in block 146, row 32 of the lower tier, described as “standard,” is offered at $207,000. Another category 2 seat in the last row of the third upper tier was on the market for $138,000. Just a few meters away, another seller was less greedy with a seat offered at $23,000… The cheapest tickets for the final on the resale market start at $10,900.
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A system that “reflects common ticket market practices”
“The resale facilitation fees applicable comply with current standards in the sports and entertainment sectors in North America. FIFA’s approach to variable ticket pricing aligns with industry trends, where prices are adjusted to optimize sales and attendance and ensure fair market value for events,” FIFA stated in a press release, ensuring that this system “reflects common ticket market practices for major sports and entertainment events in host countries.”
A price surge affecting all matches
This surge in prices is not limited to the final. Tickets for matches of the first game of one of the host countries, the United States, also reach new heights: $4,105, $2,735, $2,330, and $1,940 for the match against Paraguay on June 12 in Inglewood, California. Tickets for the opening match of Canada against Bosnia-Herzegovina on June 12 in Toronto were available for $3,360, $2,240, $1,645, and $980.
