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WAGs: A look back in pictures at the World Cup phenomenon, 20 years later

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WAGs: A look back in pictures at the World Cup phenomenon, 20 years later

The wives and companions of the English players, the WAGs, in the stands, in June 2006.PA Images

Be careful, nostalgia ahead! Long before Instagram, TikTok and the era where celebrities could control their image, there were WAGs. Twenty years after their golden age of “Wives and girlfriends”, and with the 2026 World Cup in full swing, it’s time to remember with a touch of nostalgia… mixed with horror.

17.06.2026, 05:2917.06.2026, 05:29

They were almost as talked about as the players of the England team: the WAGs. A true pop culture phenomenon during the 2006 World Cup in Germany, the companions of English footballers monopolized the front pages of the tabloids with their shopping sessions, their luxury outfits and their evenings in Baden-Baden.

Their iconic outfits from the mid-2000s will surely bring back good memories. Watch out, eyes gone!

Victoria Beckham

We naturally start with Victoria Beckham, undoubtedly the most famous and iconic of WAGs, already a global star before her marriage to David Beckham.

NUREMBERG, GERMANY - JUNE 15: (L to R) Singer Cheryl Tweedy the girlfriend of Ashley Cole and Victoria Beckham the wife of England Captain David Beckham, attend the FIFA World Cup Germany 2006 Group B ...

Getty Images Europe

FRANKFURT, GERMANY - June 10: Romeo Beckham and Victoria Beckham in the crowd before the FIFA World Cup Finals 2006 Group B match between England and Paraguay at Waldstadion on June 10, 2006 in Frankf ...

Getty Images Europe

FRANKFURT, GERMANY - JUNE 10: Victoria Beckham the wife of England Captain, David Beckham, attends the FIFA World Cup Germany 2006 Group B match between England and Paraguay at the Stadium Frankfurt o ...

Getty Images Europe

Image number: 09762005 Date: June 15, 2006 Copyright: imago/press photo Baumann Football / Men / FIFA World Cup 2006 / England - Trinidad/Tobago: Victoria Beckham ; National football team...

image: imago

Image number: 09766884 Date: June 25, 2006 Copyright: imago/press photo Baumann Football / Men / FIFA World Cup 2006 / England - Ecuador: Viktoria Beckham (ENG) ; National soccer team...

image: imago

Victoria Beckham at the England Player's Wives and Girlfriends Sightings in Baden Baden - June 30, 2006 at Brenner Park Hotel in Baden-Baden. (Photo by Chris Uncle/FilmMagic)

Image: FilmMagic

Victoria Beckham the wife of England captain, David Beckham leaving her hotel in the centre of Baden-Baden, Germany on the day England face Sweden in their FIFA World Cup Group B match. (Photo by Andr ...

PA Images

Cheryl Cole

Another essential figure: Cheryl Cole, then married to Ashley Cole. After their divorce in 2010, she pursued a successful career in music and television.

NUREMBERG, GERMANY - June 15: Cheryl Tweedy girlfreind of Ashley Cole before the FIFA World Cup Finals 2006 Group B match between England and Trinidad & Tobago at Frankenstadion on June 15, 2006 i ...

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BADEN-BADEN, GERMANY - JUNE 26: England footballer Ashley Cole and his partner Cheryl Tweedy walk to the shops on June 26, 2006 in Baden-Baden, Germany. England will face Portugal in the quarter-final ...

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Mandatory Credit: Photo by Mark Large/ANL/Shutterstock 3432142a Ashley Cole With His Girlfriend Cheryl Tweedy In Baden-baden Germany During The 2006 Football World Cup. Cheryl Married Ashley On The 15 ...

Image: www.imago-images.de

Coleen Rooney

Perhaps the most popular with the general public remains Coleen Rooney, wife of Wayne Rooney. Still married to the former Manchester United star, she recently found the spotlight again thanks to the media soap opera Wagatha Christie.

Wayne Rooney's fiancee Coleen McLoughlin uses her video camera before the match (Photo by Mike Egerton - PA Images via Getty Images)

PA Images

England squad s wives in Stuttgart Coleen McLoughlin, partner of England footballer Wayne Rooney attends the English vs Ecuador match as part of the 2006 Worl Cup, in Stuttgart, Germany, on June 25, 2 ...

Image: www.imago-images.de

BADEN BADEN, GERMANY - JUNE 23: Coleen McLoughlin, girlfriend of England footballer Wayne Rooney, walks to her hotel on June 23, 2006 in Baden-Baden, Germany. England will play Ecuador on 25 June, 200 ...

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Coleen McLoughlin, fiancee of Wayne Rooney, in the stands before the match (Photo by Owen Humphreys - PA Images/PA Images via Getty Images)

PA Images

Coleen Mcloughlin the fiancee of Englands Wayne Rooney leaving her hotel in the centre of Baden-Baden, Germany on the day England face Sweden in their FIFA World Cup Group B match. (Photo by Andrew Pa ...

PA Images

Coleen McLoughlin and Alex Curran during England Players Wives and Girlfriends Enjoy a Night Out at Restaurant and Local Bar - June 29, 2006 at Brenner Park Hotel in Baden-Baden, Germany. (Photo by C. ...

Image: FilmMagic

Coleen McLoughlin during England Football Players Wives and Girlfriends Sightings - June 19, 2006 in Baden Baden, Germany. (Photo by C. Uncle/FilmMagic)

Image: FilmMagic

Abbey Clancy

Other iconic faces include Abbey Clancy, still married to Peter Crouch.

Abi Clancy partner of England footballer Peter Crouch (Photo by Mike Egerton - PA Images via Getty Images)

PA Images

British soccer team players wives in Stuttgart Abigail Clancy girlfriend of Peter Crouch attends the English vs Ecuador match as part of the 2006 Worl Cup, in Stuttgart, Germany, on June 25, 2006. Pho ...

Image: www.imago-images.de

Alex Curran

Not to mention Alex Curran, wife of Steven Gerrard.

England squad s wives in Stuttgart Abigail Clancy l girlfriend of Peter Crouch and Alex Curran, girlfriend of Steven Gerrard attend the English vs Ecuador match as part of the 2006 Worl Cup, in Stuttg ...

Image: www.imago-images.de

Alex Curran, the girlfriend of England footballer Steven Gerrard (Photo by Mike Egerton - PA Images via Getty Images)

PA Images

BADEN-BADEN, GERMANY - JUNE 23: Alex Curran, wife of England footballer Steven Gerrard, walks to her hotel on June 23, 2006 in Baden-Baden, Germany. England will play Ecuador on 25 June, 2006 in Stutt ...

Getty Images Europe

Alex Curran during England Player's Wives and Girlfriends Sightings in Baden Baden - June 30, 2006 at Brenner Park Hotel in Baden-Baden, Germany. (Photo by C. Uncle/FilmMagic)

Image: FilmMagic

Alex Curran during England Football Players Wives and Girlfriends Sightings - June 19, 2006 in Baden Baden, Germany. (Photo by C. Uncle/FilmMagic)

Image: FilmMagic

Alex Curran during England Football Team Sightings in Baden-Baden - June 29, 2006 in Baden-Baden, Germany. (Photo by David Lodge/FilmMagic)

Image: FilmMagic

SO? Do you miss floral tops, skirts/leggings and oversized glasses? Who was your favorite WAG?

Tell us everything in the comments and, above all, have a good World Cup!

(mbr)

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