Surprise at Star Academy: Marguerite becomes the face of a major luxury brand

Revealed in the twelfth season of Star Academy, Marguerite continues her impressive rise. Just a few months after leaving the castle of Dammarie-les-Lys, the young 25-year-old artist now seems to be establishing herself well beyond music. And his latest announcement is likely to cause a lot of talk.

This Tuesday, May 26, 2026, the singer surprised her subscribers by revealing on Instagram that she was becoming the new French face of Miu Miu Beautyfamous luxury brand specializing in the world of beauty. A prestigious collaboration which confirms the enthusiasm around the former academician.

Marguerite: a meteoric rise from Star Academy

During season 12 of Star Academybroadcast between October 2024 and January 2025 on TF1, Marguerite quickly made an impression on viewers with her very singular universe and her atypical personality. Even if it was Marine who won the adventure, the young woman had become one of the most popular candidates in this promotion.

Eliminated just before the semi-finals, the young woman did not waste any time after leaving the program. His first single Girls, chicks quickly met with enormous success, both in the charts and on social networks. In the process, Marguerite unveiled her first EP To grow and multiplied musical projects. His concerts at La Cigale and L’Olympia attracted many fans, confirming his status as a revelation of this season.

Marguerite (Star academy) becomes the face of a luxury brand

But now, it is in a completely different universe that the artist is preparing to evolve. By becoming the muse of Miu Miu
BeautyMarguerite joins the very closed circle of personalities chosen by the major luxury houses. The brand took the opportunity to unveil its new fragrance imagined by perfumer Daniela Andrier, called Milk Flower. And it is Marguerite who will now promote this perfume as ambassador. Very quickly, enthusiastic reactions invaded social networks. Among them, that of her great friend and former adventure comrade Ebony, who commented: “My incredible queen, I’m so proud”accompagné d’un cÅ“ur.

And music is obviously not the only area that fascinates Marguerite. Even before her time in Star Academy, the young woman had already started to find a place in the
cinema. She notably appeared in the film The mix of genres by Michel Leclerc, aux côtés de Benjamin Lavernhe, Léa Drucker, Julia Piaton or encore Melha Bedia.D’ailleurs, auprès de 20 Minutesthe artist recently confided: “I don’t see myself just doing music. I come from theater and cinema, it’s my second passion”. A declaration which takes on its full meaning today.