Pepper, a British streamer accustomed to escapades and slip-ups, used Delulu, a real-time deepfake application, to take on the appearance of celebrities like MrBeast or Sydney Sweeney during a live on Kick. All for free and in just a few clicks.
For years, AI start-ups have recycled the same promises over and over again. AI would revolutionize medicine, resolve the climate crisis and, why not, write better poems than humans. In 2026, above all, it allows a streamer banned from several platforms to transform into MrBeast, the most followed YouTuber in the world, to declare live: “I love touching little boys’ willies.” The future has arrived, and it looks a lot like a YouTube comments section on steroids.
British streamer Sam Pepper is known for his aggressive pranks and repeated provocations. In his videos, the content creator does not hesitate to harass people with so-called pranks… so much so that the videographer has been banned from several platforms.
Actors X, George Floyd and Donald Trump
His last feat of arms? Having used Delulu, a real-time deepfakes application, during a live on Kick, a streaming platform competing with Twitch known for its more than permissive moderation – it was, for example, at the heart of the Jean Pormanove affair last summer.
According to 404media, Pepper then had fun borrowing the appearance of several celebrities and public figures. Among them, the YouTuber MrBeast, Jeffrey Epstein, the streamer Amouranth and the actress Sydney Sweeney. A casting… 5 stars.
During the live broadcast, Pepper, in the guise of a woman, had fun lifting her dress in front of the camera and playing with her breasts artificially created by the AI. Later, under the guise of MrBeast, he made comments of a child abuse nature.
On Delulu, the user grants access to their webcam, chooses a skin from a library of community-generated faces, and that’s it. Its appearance is modified in real time. The tool is reminiscent of community platforms for sharing AI models like Civitai. Users can create and distribute their own templates themselves.
Among the models available are celebrities like Eminem or Kim Kardashian, political leaders such as Donald Trump or Vladimir Putin, but also more sensitive figures like George Floyd. It is also possible to adopt the features of X-rated actors or actresses. Fictional characters, animals and cartoon creatures are also offered.
What about consent?
Technically, Delulu remains less sophisticated than some deepfake software used in criminal or fraud networks. Tools like Haotian AI, popular in certain Chinese fraudulent circles, require powerful graphics cards, complex installations and cost several thousand euros. Delulu is free and accessible in just a few clicks. Above all, the platform is designed for general public use, particularly by live content creators.
Behind the application is Decart, a start-up specializing in AI generative video. The company has raised more than $450 million from prestigious venture capital funds like Sequoia and Benchmark. It also develops other AI-based video products, including MirageLSD, an AI video generator, and Lucy 2, a real-time video model close to Delulu but less geared toward streamers.
Nothing in the rules posted by Delulu seems to explicitly prevent a user from assuming the face of a real personality without their consent. The conditions of use especially emphasize respect for copyright and intellectual property. Neither Kick nor Decart responded to requests from 404media regarding the content broadcast by Sam Pepper and their compliance with the platforms’ rules.
Twitch, which suspended Sam Pepper, reacted more firmly. “The creator concerned has been suspended from Twitch since 2018,” recalls the platform in a press release. “We have numerous policies in place to protect against impersonation and harassment, as well as youth safety policies – the content described is a clear violation of these rules.”
For years, deepfake was mainly a concern for its political or criminal uses. Now all it takes is a webcam and an attention-seeking streamer to turn any celebrity into an algorithmic puppet.
