Dua Lipa demands millions from Samsung

Dua Lipa accuses Samsung of using her image without authorization for advertising purposes.Keystone

The British singer is seeking significant damages from the Korean giant for the use of her image on television packaging.

Pop star Dua Lipa (30) has filed a lawsuit against the electronics group Samsung and is demanding $15 million in damages (around 11.7 million francs). The dispute concerns the use of a photo of the singer on television packaging.

Le média spécialisé Variety published the complaint filed in California. Dua Lipa accuses the group of having used for advertising purposes, without her consent and without corresponding remuneration, a photo of her taken backstage during a festival in 2024. Requested by the dpa agency, Samsung has so far not reacted.

Packaging at the heart of the dispute.Image: courtlistener.com

According to the complaint, the singer had already asked the group last year to remove the image. But Samsung would have reacted in a “distant and indifferent” manner to this formal notice and would have continued to use the photo. In the court document, Dua Lipa cites in particular comments from customers published on the X platform, claiming that the presence of the singer on the box had encouraged them to buy the television.

The Grammy Award winner, known for tracks like Houdini or Dance The Nightbelieves that the group exploited its brand image. In addition to the $15 million requested, the singer demands an immediate stop to all use of the photo. (jzs/ats)