Published on April 29, 2026 at 19:16
Taylor Swift is taking a new step to defend her identity against the excesses of artificial intelligence. The former friend of Blake Lively, who has committed to a multi-cat association, is now increasing legal actions to protect her voice. For several years, fake content targeting celebrities has been spreading rapidly. In response, the American artist, who is in a relationship with Travis Kelce, chooses to take action to regain control of her image.
Taylor Swift locks down her voice and image
Faced with the misuse of AI, Taylor Swift has launched several requests to the American Institute of Intellectual Property. The star wants to better protect the most sensitive elements of her public identity. According to reports, three deposits have been registered. The first concerns a photo taken on stage during her Eras Tour. The other two relate to well-known vocal signatures to the public: “Hey it’s Taylor” and “Hey, it’s Taylor Swift”. The objective is clear: to prevent unauthorized reproductions of her voice or image in artificially generated content online or elsewhere.
For Josh Gerben, an intellectual property lawyer, these actions illustrate a growing concern in the entertainment world. He believes artists fear losing control of their voice and image without consent. This stance from Taylor Swift is not happening by chance. For several years, the singer has faced numerous digital misuses. Fake pornographic images circulated on social media, and false support for Donald Trump was also spread during the 2024 presidential campaign. She expressed her fears related to AI and disinformation.
A response that resonates in the artistic world
Taylor Swift is not the only celebrity looking to regulate the use of her digital identity. In recent months, several personalities have chosen the legal path. Actor Matthew McConaughey has obtained eight trademarks related to his name and certain cult phrases. His famous line “Alright, alright, alright” from the movie Dazed and Confused is among the protected elements. Audio and video excerpts are also included. Now, their reproduction by AI software requires his authorization. This movement shows that stars are seeking to secure their rights before technological tools become even more powerful.
Other recent cases confirm the extent of the phenomenon. Scarlett Johansson sued the Lisa AI app in 2023, accusing it of creating a digital avatar without her consent. Alicia Keys has also raised concerns about artistic rights. She believes that many exploit artists’ creations to develop businesses or profit. According to her, creators should remain owners of their work. Even cinema is affected. The film “As Deep As the Grave” has sparked controversy because Val Kilmer’s image and voice are reportedly recreated using AI with family approval.
