Jell-O is jiggling its way toward more natural ingredients. Jell-O is getting a line of products made without synthetic colors or artificial sweeteners to meet increasing consumer demand for natural ingredients. Kraft Heinz on Tuesday unveiled Jell-O Simply, a line of pre-made gelatin it says is made with fruit and vegetable juice and has 25% less sugar than its regular Jell-O. The range comes in three flavors — orange, raspberry lemonade, and blueberry. Kraft Heinz plans to expand Jell-O Simply in August to include vanilla and chocolate instant pudding and banana and strawberry gelatin mixes. The company pledged last year to remove artificial dyes from its U.S. products by 2027.
[Context: Kraft Heinz is introducing a line of Jell-O products made with more natural ingredients to respond to consumer preferences for healthier options.]
[Fact Check: Kraft Heinz announced last year that they aim to eliminate artificial dyes from their products by 2027.]
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