Walmart is redesigning the packaging of its Great Value products to make them more appealing to customers and to help shoppers spot nutritional information more quickly. Great Value is Walmart’s biggest store brand and one of the largest food and consumer packaged goods labels in the U.S. The revamp announced on Wednesday comes as shoppers have increasingly treated private-label foods not as a stepdown from national brands, but more as an equivalent. A company executive says the new cartons, boxes, bags and other containers will start to appear on Walmart store shelves next month. He says the overhaul doesn’t involve any changes to the products themselves.
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