A barrier to the infiltration of AI into cinema. While the 7th art has been celebrated on the Croisette since the opening of the Cannes Film Festival on May 12, the Minister of Culture announced the new rules of the National Center for Cinema and Animated Images (CNC) to protect creation in the face of artificial intelligence.
“Creation is not reuse, it is an act of innovation, which by definition is often nourished by confrontation, by breaking with old forms,” declared Catherine Pégard, during a meeting with actors from the world of French cinema on Saturday May 16. “Artificial intelligence is a tool. It can accelerate, facilitate and enrich the production of films. But a work is a look, it is an intention, it is feelings. (…) This is why the CNC will very soon modify the rules relating to this aid, to guarantee respect for a simple principle, helping human creation.”
Concretely, the CNC “A work that does not have an author will not help tomorrow.” or human voice actors. Without going so far as to prohibit the use of artificial intelligence, the minister specifies: “We will not support works where AI would replace the creator, instead of providing him with additional tools. Respect for human creation applies to the sharing of value as well as to the protection of employment.”
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