Deezer has reached an agreement with the Hungarian organization for the defense of musical rights, Bureau for the protection of performing artist rights (EJI), to license its AI detection technology.
The streaming service in France had announced in January that it planned to license its AI detection technology to the entire music industry and made it available through its revamped Deezer for Business unit earlier this month.
As part of the agreement, EJI has licensed the rights to use Deezer’s AI detection solution, making it the first Hungarian collective management organization “capable of detecting the presence of generative AI in recordings made available to the public.”
EJI does not pay royalties for recordings created using generative AI.
The agreement marks a significant shift in the relationship between the two organizations, who were involved in a legal dispute in Hungary in 2016 regarding performing artists’ rights. They claim to have worked together for almost a decade to “create a transparent online music market that respects the interests of all parties.”
Deezer revealed in January that it was receiving around 60,000 AI-generated tracks per day, accounting for about 39% of all daily deliveries on the platform.
According to the company, up to 85% of streams on this content were deemed fraudulent, demonetized, and removed from the royalty pool.
Deezer first launched its proprietary AI detection tool last January and had already begun commercially licensing this technology, including to the French collective management society Sacem.
The tool automatically recognizes and flags AI-generated recordings, “increasing transparency for all music market stakeholders,” and it remains the only streaming service actively detecting and tagging AI-generated content.
In a statement, Alexis Lanternier, the CEO of Deezer, said, “Over the past years, we have developed the most advanced AI detection technology in the industry and are making it available to the entire music ecosystem.”
“The music is a human creation and the rights holders must be protected,” added Lanternier.
“Proud to have EJI join us in this movement for transparency and protection of human creators’ rights,” he continued.
The Director of EJI, Pal Tomori, commented on the agreement, saying, “We actively work on solutions that ensure artists’ protection in competition against machines.”
Last week, Deezer unveiled its revamped B2B platform “Deezer for Business,” consolidating its partnership, advertising, and technological licensing offerings under one brand.
In its latest financial results, the Paris-based company announced achieving profitability for the first time in its history, recording a net profit of 8.5 million euros for the 2025 fiscal year, a significant turnaround from the 26 million euros loss in 2024.
