Nike releases Rip the Script, a mind-blowing ad for the World Cup

For the 2026 World Cup, Nike launched a six-minute film “Rip the Script” with an XXL cast of stars, such as Kylian Mbappé, Cristiano Ronaldo and Kim Kardashian. The message? Promote instinctive football.

Nike officially kicked off its 2026 World Cup campaign with the release of a blockbuster cinema ad titled “Rip the Script” («Déchirez le scénario»).

As the site explains lareclame.frthis epic six-minute short film constitutes the starting point of a creative platform designed to accompany the entire summer competition.

Shot in a huge Hollywood mega-studio, the film features the world’s biggest football stars going off script to cause total chaos on setproving that this beautiful game is at its best when athletes trust their instincts.

This line results in a profusion of playful winks: Eric Cantona’s famous seagulls, Vini Jr.’s unexpected dribbles recalling the airport spot with the Seleção, or even the desire to never retire displayed by Cristiano Ronaldo and LeBron James.

Casting de rêve pour la pub Nike

Nike brings together an impressive gallery of talents for this grandiose fresco. The modern superstars that are Kylian Mbappé, Erling Haaland, Vini Jr. and Cristiano Ronaldo lead the charge on the pitch.

Are also mobilized Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba as well as the legendary Mexican goalkeeper Jorge Campos. Beyond football, the brand enriches its universe with a series of unexpected cameos from sport and popular culture: LeBron James, Travis Scott, Kim Kardashian, Lisa from Blackpink, Channing Tatum, Young Miko, Ted Lasso and even sports journalist Kate Scott participate in this production.

Each member of the cast was chosen with the intention of playing on the playful dimension of their role. Knowing Kim Kardashian’s habit of taking her son Saint to play soccer, a complete “soccer mom” character (mom of a young soccer player) was created for her. This story will be the subject of developments and deepening in the next extensions of the film.

On se réjouit déjà.

(iodine)