Publicis Groupe S.A.
Publicis launches 2026 with a lead in the United States and China
Despite market consolidation, the Group will remain a leader in media buying in key sectors for international clients.
Monday 23 March 2026 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has once again outperformed the competition in new business, for the 7th consecutive year, according to COMvergence’s New Business Barometer1 released today.
The report reveals that Publicis ranked #1 in 2025 for overall new business performance, with gains six times higher than its closest competitor, also securing the top spot in net new business, globally and regionally.
In the United States, the group increased its share of budgets from 36% to 42%2, confirming its leadership despite the merger of the 3rd and 4th players in the market last year. The same trend is observed in China, where new business gains allow Publicis to confirm and further increase its lead, with nearly 20%3 of media investments.
Arthur Sadoun, Chairman and CEO of Publicis Groupe, stated: “In an industry marked by restructurings and cost reductions, Publicis once again demonstrates its ability to innovate for its clients and the strength of its growth model.
Despite IPG’s takeover by Omnicom to become the largest player in the market in 2026, the exceptional performances of our teams and the extent of our growth in 2025 allow us, yet again this year, to maintain and strengthen our position as the #1 media buyer in the United States and China, the two most important markets for international clients- where size remains a determining factor.
About Publicis Groupe – The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Group is present throughout the value chain, from consulting to execution, combining marketing transformation and digital transformation of companies. Publicis Groupe positions itself as the preferred partner in its clients’ transformation to enable them to create a personalized experience on a large scale. The Group is based on ten expertise areas grouped within four main activities: Communication, Media, Data, and Technology. It offers clients a unified and smooth organization to access all its expertise in each of its markets. The Group operates in over 100 countries and has approximately 114,000 employees.
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