A flagship application for wine lovers, Vivino allows you to quantify consumption trends with surgical precision in research before purchase and feedback after tasting. If French wines outperform, we can see consumers who are superfans of champagne, but also megacritic of Bordeaux. An update on what Vivino teaches French wines in terms of meeting market expectations.
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boasting 73 million users in 23 countries, the Vivino application defines itself as a “global observatory of tastes and purchasing behavior” as indicated by the Danish group. The analysis of its 3 billion scans of labels, ratings and comments of wines by wine amateurs and professionals makes it possible to know the uses as well as the expectations of buyers, as well as “The core research is focused on the 15 to 30 segment. This is where users need the most reassurance before purchasing.” tell Vivino à Vitispherepointing “The Saturday reflex: it’s our biggest day. Engagement is almost twice as high on Saturday as on Monday.”
In the world, the most scanned wines in 2025 are red Bordeaux wines (6.5 million scans) and champagnes (5.2 million), with consultation of vintage pages even more significant: 13.5 million views for champagnes and 10.4 million for Bordeaux. With a high level of commitment: 657,700 notes submitted for champagnes, “which testifies to a community of several million active consumers†Vivino points.  Who notes that as “Leader in quality, France dominates the world rankings in terms of customer satisfaction. Champagne remains the best-rated style in the world (average 4.2/5), surpassing the major Italian or Spanish regions. » Overall, while sparkling wines are generally a hit, it is champagnes that stand out in particular. And this while “Crémants and proseccos are not in the top 25 trends this year. This shows that Champagne is the only sparkling wine to maintain such a high rating over such large scan volumes.”
LUsers are often more disappointed if the character of the wine is not there.
If the bubbles prance in the ratings, “Conversely, reviews are more frequent on entry-level products from historic regions (like certain basic red Bordeaux), where users are often more disappointed if the character of the wine is not there.” reports Vivino, pointing out that “Our data shows an increased demand for historic regions like Bordeaux.” There is thus a sanction effect in terms of scores on Bordeaux compared to other red wines: “This style suffers a -13% drop on the number of notes and -5% on scansâ€when in “Languedoc-Roussillon*, the withdrawal is more contained, with -9% on notes and -3% on scans. In Rioja, the region is almost stable with only -1% on the volume of notes. In Southern Rhône, there was a drop of -6% in ratings, but the style remains highly attractive in terms of page views. »
In short, “The Vivino user no longer relies solely on the name of the appellation. If he considers that the character of the wine is not there for an entry-level wine, he indicates this via his rating. It is precisely to avoid this disappointment that the reflex of scanning the label has become systematic among our users.” analyzes the application. And in this ocean of data, France is the second country in which the application is used in the world, with specificities: “French users are generally more demanding about their ratings than the world average (often a notch below American ratings, for example)”. Who likes…
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*Â: Vivino also points out a “very strong traction in Languedoc-Roussillon, which arouses a lot of curiosity for its quality/price ratioâ€the Copenhagen group falling under “An increase of +2% in consultations.”
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