They are many who still love Celine Dion. And the entertainment industry knows all too well that love can be blind. On March 30, the diva’s birthday, nearly 9 million fans rushed to ticket sale sites to acquire the approximately 480,000 tickets for the 16 concerts announced in France next autumn.
Bad surprise, once the tickets were reserved, the price of the tickets initially set between 89.50 euros and 298.50 euros skyrocketed to dizzying amounts. The reason being dynamic pricing, a commercial process that cultural operators love, which involves adjusting prices, mainly upwards, based on demand.
Concert tickets are becoming inaccessible
“Many have paid three times the original price for tickets, no matter the seat, no matter the location! Today you can find tickets up to 12,875 euros!” exclaimed Karine Daniel, a senator from Loire-Atlantique (PS), during a government question session on April 14.
The practice is legal in France, vaguely regulated by competition and consumer law to prevent too blatant abuses, which are glaring in the case of the diva. “Can the Minister of Culture assure us that the rules…”



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