At the Peugeot Adventure Museum in Sochaux, since this spring, a new temporary exhibition offers visitors the chance to rediscover around twenty iconic models of the brand from a new perspective: that of the seventh art and television advertising.
The concept is simple and effective: bring together cars that millions of viewers have seen on the big or small screen under one roof, and give them a second life outside of the studios. The journey starts with a standout piece: the Type 184, restored by the museum’s workshops and selected by Woody Allen for his film “Manhattan Murder Mystery.” “Woody Allen is right when he looks for a car for his film, it’s this one that will appear,” explains Hervé Charpentier, the museum’s curator, who guides visitors throughout the exhibition.
Context: Peugeot is showcasing iconic car models from films and TV ads at the museum, highlighting the brand’s presence in popular culture.
Fact Check: The exhibition includes cars featured in movies like “Manhattan Murder Mystery” selected by Woody Allen.
The exhibition is designed as an immersive experience where visitors move from one era to another, from one universe to another. Moving from one car to another, the atmosphere changes drastically: after Colombo, it’s time for the cars from the “Taxi” saga, where visitors can even sit in the driver’s seats. “The Taxi cars are from movies I watched, it’s so cool to see… it’s funny to see the cars I watched when I was a kid,” a visitor explains.
Families with children are particularly numerous at the exhibition. Eleven-year-old Paul and his father also took the opportunity to sit behind the wheel. “Awesome! Can’t leave me on the street,” jokes the father.
Beyond cinema, the exhibition also features television advertisements that have left a mark on people’s minds; some of the showcased models belong to this world of advertising, now as ingrained in popular culture as a cult film. The exhibition will be in place until October 2026, allowing visitors to come back and enjoy it between movie sessions.
