Exclusive RMC report: According to a survey conducted by the Union of Hoteliers and Hospitality Industries (Umih), 80% of their members believe that the war in the Middle East is having a negative impact on their business. Many are experiencing a decline in activity ranging from -5% to -20%, or even more.
The Umih warns of the deteriorating activity of its members due to the conflict in the Middle East and the resulting energy crisis. In a study exclusively reviewed by RMC, the employers’ organization reveals that 80% of professionals “report a negative impact,” while “63% of respondents consider this impact significant and very impactful.”
This downturn period is attributed to the general increase in costs (raw materials, supplier transportation, energy) as well as a decrease in consumer traffic, whose purchasing power is affected, especially due to rising fuel prices. 22% of professionals “indicate an impact of fuel costs on customer consumption.”
Consumer behavior is observed in various ways, notes the Umih, including wait-and-see attitudes, later reservations by 19% of members, and an increase in last-minute cancellations observed by 10% of professionals.
The energy crisis and geopolitical context not only disrupt the habits of French clientele but also European and international customers. Additionally, foreign customers are declining, and stays are getting shorter, according to the organization led by chef Thierry Marx.
Over the Easter weekend (April 4-6, 2026), 74% of cafes, bars, and restaurants reported a decrease in traffic and 69% of hotels experienced a drop in occupancy rates.
Since the beginning of the conflict, establishments have seen activity decline by -5% to 20%, or even more for some, reports Umih. The organization sounds the alarm for the upcoming summer season. Indeed, 62% of surveyed establishments are witnessing “a slowdown in reservations.”
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