Major player in international sports, Monster Energy is aiming to excite fans by offering unique, authentic, and emotionally charged experiences. This partnership seeks to create connections between extreme sports and football to enhance the fan experience at Stade Bauer. In line with this, Monster Energy drinks will also be available at the stadium’s refreshment stands.
This collaboration will also involve dedicated activations, with the ambition of providing engaging experiences that align with the expectations of the new generations of supporters. By teaming up with Monster Energy, Red Star FC confirms its ambition to evolve its fan experience while venturing into new realms of expression.
Florian Chevallier, Vice-President of Marketing Western Europe at Monster Energy, stated, “We are proud to collaborate with Red Star FC, a club that shares Monster Energy’s passion for creating authentic and lasting connections with fans, in the world of sports and beyond. This partnership is based on a common culture of performance, innovation, and genuine relationships with communities. As this collaboration unfolds, our goal is to offer memorable experiences, both on and off the field, and we look forward to working closely with Red Star FC.”
Pauline Gamerre, General Manager of Red Star FC, added, “We are delighted to welcome Monster Energy as an Official Partner. This is in line with our commitment to enhancing the experience offered to our supporters. Together, we aim to envision innovative activations for our audience to further strengthen the bond that unites us.”
About Monster Energy: Since its launch in 2002, Monster Energy has evolved into a globally recognized lifestyle and energy drink brand, boasting prestigious partnerships with numerous professional sports clubs, major events, and top-level athletes. With a presence in various sports, Monster Energy forges strong connections with fans by offering special, authentic, and unique experiences.
