The Vice Minister of Foreign Affairs, Nguyen Minh Hang, delivers a keynote speech at an inter-ministerial meeting. The meeting brought together representatives from the Ministry of Industry and Trade, the Ministry of Culture, Sports and Tourism, the Ministry of Science and Technology, the Vietnam Chamber of Commerce and Industry (VCCI), the national Vietnamese airline (Vietnam Airlines), and press agencies such as Vietnam Television (VTV), the Vietnamese press agency, and World and Vietnam newspapers.
Speaking at the meeting, Vice Minister Nguyen Minh Hang emphasized the importance of promoting national brand products at foreign policy events, highlighting the significant potential for development.
The inter-ministerial meeting aimed to review and implement solutions to enhance the promotion of Vietnamese national brand products in the activities of economic diplomacy and foreign policy of Vietnamese representations abroad.
In the context of Vietnam’s rapid transformation, overseas representation offices play a strategic role as “bridges,” allowing international partners to directly discover high-quality Vietnamese products. This not only promotes Vietnamese products in their respective markets but also generates long-term economic benefits.
Delegates at the meeting shared practical experiences and agreed on the need to develop a comprehensive solution to enhance the promotion of Vietnamese national brand products in the activities of economic and foreign policy diplomacy by Vietnamese representation agencies abroad.
As a result, delegates stressed the importance of standardizing and systematizing foreign trade promotion activities, combining various fields from culture to economy, while maximizing the use of diplomatic events to create a strong ripple effect on the international community.
Photo 1: The Vietnamese embassy in Japan promotes traditional Vietnamese products, crafts, and spices, April 2025. Photo 2: The “Vietnamese Pho Day” event at the Vietnamese embassy in China, February 2026. Photo 3: The interim delegated minister from the Ministry of Economy and Finance of Brunei explores a publication promoting Vietnamese culture and tourism. Photo 4: Vietnam participates in the International Christmas Market in Minsk 2025.
Source: https://baoquocte.vn/tang-cuong-quang-ba-san-pham-thuong-hieu-quoc-gia-trong-hoat-dong-cua-cac-co-quan-dai-dien-viet-nam-tai-nuoc-ngoai-366529.html
