Geely Technology Europe – the European R&D center of the Geely group – and 3SS, a specialist in digital entertainment solutions, announce the launch of the Zeekr Entertainment Hub, a next-generation embedded multimedia platform deployed on several Zeekr models in Europe. The system integrates the software expertise of Geely Tech EU and the 3SS 3Ready Automotive platform to offer an entertainment environment directly in the vehicle.
What the Entertainment Hub Offers: The platform provides drivers and passengers with direct access to their favorite streaming services, live television, and news channels, with more than 15 major international content providers integrated natively into the vehicle screens. The purpose is clear: enjoy a series during a recharge stop, follow the news while waiting for school pick-up, or simply access usual content without complex manipulation.
The system runs on Android Automotive OS, providing a scalable foundation on which Zeekr maintains total control of the user interface, experience, and content distribution. Compliance with automotive performance and safety standards is ensured from the outset.
A notable technical point: thanks to 3SS’s experience management system, Zeekr can push branded content directly into the vehicle – information on services, product updates, exclusive offers – without requiring over-the-air software updates. This operational flexibility changes how the manufacturer can communicate with customers post-purchase.
Integrated Feedback Loop in the Vehicle: What sets this platform apart from a simple streaming aggregator is the integration of a direct communication channel between Zeekr and its users. A dedicated channel within the Entertainment Hub allows the brand to send personalized responses, updates, and service information directly to the vehicle screen. The car thus becomes a full-fledged point of contact in the customer relationship – no longer just a delivered and forgotten product, but a living platform that evolves based on user feedback.
The platform also includes analytical capabilities that allow learning from usage habits, personalizing recommendations, and refining the experience throughout the vehicle’s lifecycle. A smartphone logic transposed to the automobile, within a framework that respects the security constraints specific to this context.
Christian Hering, Head of Intelligent Software at Geely Tech EU, summarizes the ambition: “For us, launching an embedded entertainment platform for Zeekr meant integrating the vehicle into the digital lives of our users. The dedicated Zeekr channel allows us to close the feedback loop visually and directly with our customers, creating a more transparent and engaging relationship.”
Deployment on Multiple Models in Europe: This launch comes in the context of Zeekr’s strengthening presence in the European market. Geely’s premium brand has made its first deliveries in Germany and launched sales in Italy, Spain, and Portugal in recent weeks. The Entertainment Hub will be deployed on various models in the European range, with the full list of vehicles involved not specified in the announcement.
The agreement with 3SS aligns with a broader strategy of Geely Tech EU, which has recently consolidated its R&D centers in Gothenburg – the successor to China Euro Vehicle Technology (CEVT), founded in 2013 – and Frankfurt, formerly Lotus Tech Innovation Centre. This consolidation aims to strengthen vehicle development for international markets under the Zeekr, Lynk & Co, and Geely brands. Felix Walter, Chief Growth Officer Automotive at 3SS, concludes: “Geely Tech and Zeekr approached this project with a clear ambition: to make digital entertainment an integral part of the vehicle experience, rather than just an add-on.”
