In 2026, over 50% of French people declare that “ease of preparation” has become an essential criterion in their choices when shopping. To meet this consumer expectation, HappyVore, the leading plant-based caterer in France, is taking a new strategic step. While the market is seeing the highest growth among the different LS Caterer markets (source: IRI CAM P2 2026), the brand is accelerating on the primary growth lever of the aisle: “practicality.” By launching 6 new references designed for quick consumption habits, without compromising on taste or health, HappyVore transforms plant-based alternatives into a daily routine.
The practicality: the new battlefield of leadership
For HappyVore, the challenge is not just to offer a realistic alternative, but to integrate into the daily lives of the French. “The consumer no longer wants to adapt their recipes to plant-based ingredients, but expects plant-based options to adapt to their daily lives,” analyzes Guillaume Dubois, founder-president.
With easy-to-use ready-to-eat formats, ultra-fast cooking, and attractive prices, HappyVore not only innovates but also anticipates the most frequent habits of the French population by focusing on usability (sandwiches, on-the-go breakfasts, express family dinners).
1. HappyVore offers the 1st plant-based sliced roast
Sliced roast is a staple of traditional deli meats. By adapting this concept to plant-based ingredients, HappyVore taps into a new, highly potential market segment.
- Easy and practical daily use: ideal for salads, lunchboxes, or club sandwiches.
- Strong potential: 86% purchase intent (Toluna test, Oct. 2025).
- 100g format (4 slices), ready to eat. PMC: 2.99 .
2. The most protein-rich plant-based smoked ham on the market
After the success of its plant-based ham (in the top 5 products of the brand), HappyVore introduces a smoked version. This innovation, with an important adoption potential in the plant-based market, accounts for 30% of traditional ham sales.
- Daily use: realistic taste and texture for various everyday recipes.
- A recipe without compromise on protein content: the most protein-rich recipe on the market (20g / 100g).
Plant-based, allergen-free, ideal for the whole family.
- 120g format (4 slices). PMC: 2.99 .
3. The Knaxiiis, designed for families
To further democratize plant-based options, HappyVore introduces Knaxiiis to children’s preferred menu, offering absolute practicality: ready in just 1 minute in the microwave, a convenience that will help many parents during evening meals.
- Accessibility: a 200g format (6 sausages) with a PMC of 2.99 *.
4. The 1st A-rated plant-based tenders in the market
The consumption of fried breaded chicken has surged in recent years, especially among young generations. Following the success of its plant-based nuggets, HappyVore launched the first 100% plant-based tenders with an A Nutri-score in March. Although initially available only on the brand’s website, the enthusiastic reactions on Social Media (+3M impressions) suggest a potential significant success. The brand plans to feature this product in its top 5 in the coming months.
- The first 100% plant-based tenders, – Fresh and frozen launch, – 180g format (x6), PMC 3.99 *, – A Nutri-Score A, – Adapted to all dietary needs, – Simple preparation in a pan, oven, or air fryer in just a few minutes.
In the Frozen Aisle: a new format to recruit more households
In the frozen aisle, HappyVore boosts market growth with its best-seller and an innovation in “small formats” for less than 4 *. This initiative breaks barriers at the entrance of the frozen aisle, catering to 1 to 2-person households.
- Tenders 100% Plant-based (180g – x6): The ultimate healthy snack (Nutri-Score A). PMC: 3.99 *.
- Plant-based Strips (190g): One of the brand’s first products, now available in the frozen aisle. PMC: 3.99 *.
Augmenting its presence in the frozen aisle, the fresh market leader aims to enhance convenience with 2 distinct formats to meet the needs of all household types. HappyVore still offers its classic formats in the fresh section, featuring packs of 400g, with some products already in the top 5 best-selling products in the market (source: IRI P13 25 – VMH Value).
A growth engine for the entire market
HappyVore’s leadership is measured by its ability to recruit through innovations. According to Catalina (2025), the brand’s innovations actively attract new households to the plant-based market and help revitalize the entire category. In 2025, 2 out of the 6 innovations launched by the brand have made it to the top 5 HappyVore products, and over a quarter of buyers had never purchased plant-based caterer products before.
About HappyVore
Established in 2019 by Guillaume Dubois, HappyVore is a B Corporation-certified company with 170 employees. It allows everyone to reduce their meat consumption through delicious and varied plant-based alternatives. Available in over 10,000 sales points nationwide, in more than 5,000 restaurants, and on the brand’s online store, the HappyVore range now includes over 20 products.
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