R&CIT – Became the most famous brand in the world, the California giant, despite some criticism for its lack of creativity and lag in AI, continues to deliver exceptional commercial performance.
Once again, Apple did not spare any expense. Accustomed to grand ceremonies and Hollywood-style presentations for its launches, the most famous brand on the planet did not go overboard in celebrating its 50th anniversary. A handful of concerts in its flagship stores around the world – including Grand Central in New York and the Champs-Élysées in Paris – and a celebration for its employees at the Apple Park will be enough to mark the occasion, half a century after the official creation of the company by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976.
“Looking back is not in our culture. The group of people working on this project had to, in a way, develop a new muscle because our strength always lies in what comes next,” Tim Cook tried to justify in a recent message sent internally to his teams. “Will we celebrate it? You can be sure.”
[Context: Apple marking its 50th anniversary with low-key celebrations in its stores and Apple Park.] [Fact Check: The article is behind a paywall for non-subscribers.]
