The partnership announced in the summer of 2025 between Netflix and the TF1 group is taking shape today in France. The five live channels, plus the entire TF1+ catalog, are available in the Netflix application at no extra cost for subscribers. A world first which says a lot about the shift that platforms are taking.
Five live channels and 35,000 hours of TF1 on Netflix
In a new dedicated TF1+ section on the application’s home screen, French subscribers will find TF1, TMC, TFX, TF1 Séries Films and the LCI news channel, accessible live from Netflix.
Added to this are nearly 35,000 hours of programs in replay and on demand:
- fiction (The Diploma, Zodiac, The Target);
- daily soap operas (Tomorrow belongs to us, Here it all begins, Plus belle la vie);
- entertainment (Koh-Lanta, Star Academy, Dancing with the Stars);
- sport, including the Rugby Nations Championship and the matches of the French football team.
The programs are inserted into the Netflix formulas via the in-house recommendation algorithm: an episode of Koh-Lanta can land between two original Netflix series in your queue. A household that usually missed the 8 p.m. hour no longer needs to switch to TF1+ or TNT to catch up the next day.
The operation was unveiled the day before at the Seine Musicale in Boulogne-Billancourt, in the presence of Greg Peters, co-general director of Netflix, and Rodolphe Belmer, president of the TF1 group.
Why does advertising even come back in the Premium formula?
First predictable point of friction for subscribers: TF1 and TF1+ programs broadcast via Netflix retain their advertising. And this, whatever the level subscribed to, including for Premium subscribers used to an ad-free service.
Laurent Uguen, in charge of the file at Netflix, confirms this: “we have made the choice that the consumption of TF1 content will be done with advertising”. An ad-free version is not announced at this stage.
The other, more discreet change concerns the discovery mechanic. TF1 content is indexed by the Netflix recommendation algorithm and appears in personalized screens according to your habits.
We’ll see, in the coming weeks, if a Netflix household that hasn’t watched TF1 online for years finds the reflex via this integration. On a technical level, the device is gradually activated on all media (connected TV, mobile, web browser) during the day.
Netflix’s bet behind this marriage of convenience
- For Netflixthis is the first time in its history that it has become a broadcaster of third-party linear channels. A break with its exclusive catalog DNA. The challenge: capturing the traditional French TV audience, still massive on daily soap operas, and opening a new line of advertising revenue on inventory that it does not produce.
- For TF1it’s the opposite. The objective is to secure streaming distribution in the face of market fragmentation and access a young and urban platform audience, to which its traditional channel speaks less.
The operation especially opens a question for competitors. If TF1 finds its audience via Netflix, France Télévisions and the M6 group will hardly be able to stay out for long.
For the viewer, the promise is to bring together what they watch under a single interface, rather than juggling between five applications. The other side is attention captured by a single actor, who also decides what goes up or not in the flow. Compare with other streaming platforms whose model remains independent.
The integration takes effect today on French screens. Everything will then depend on actual usage: if in three months, a Netflix household consumes as much TF1 on Netflix as on TF1+ or TNT, the bet will have paid off, and the next wave of channel-streaming partnerships, in Germany or the United Kingdom, will follow.





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