When Ami Paris releases a new collection, the Ami de CÅ“ur logo is projected into the sky so that guys who dress as if they could keep their plants alive can see it. Little by little, then all together, these men who exude an aura of irresistible seduction flock in. Among them: Jacob Elordi, Tom Holland, Michael B. Jordan, and the local guy who always seems to smell like fresh laundry.
Although Ami is a French brand, it has that minimalist and dynamic touch specific to Scandinavian brands, like NN.07 or Axel Arigato. Its founder, Alexandre Matiussi, uses boxy cuts, quality cotton, fluffy merino, reinforced knees, soft collars and other tricks borrowed from the “ideal boyfriend” style to create a wardrobe of essential and timeless pieces. Matiussi knows his formula is a winner, and that’s why the camel, yellow and gray tones of his spring-summer 2026 collection match so well with the favorite looks of Hollywood’s and our hippest men in recent years.
Here are some of the biggest hits, and how you can buy these modern classics again…
Les pulls by Jacob Elordi
At the start of his rise (before his mullet cut and mustache), Jacob Elordi appeared at Jimmy Fallon dressed in a fluffy knit polo shirt. A stylist had probably recommended it to him, but it didn’t matter: Elordi seemed comfortable and – without the Ami de CÅ“ur logo – everyone wanted to know where he was from. Naturally, the fashion team at GQ spotted the part just before it went out of stock. And this sweater wasn’t an isolated case: wide collars, relaxed shoulders and waist-grazing hems are recurring elements of Ami’s palette, ripe for reinterpretation.
