Paul Beuscher in Paris “act 2”: After announcing its closure, the music brand reopens its doors

The Paul Beuscher music store, an emblematic Parisian address closed in November, reopens this Tuesday with a new concept between the sale of instruments, studios, violin making workshop and coworking space, indicated its new management.

“It’s a house of music, a place where you can buy, discover, meet as much asto repair declared Céline Gaillard, general director and partner of this new version of Paul Beuscher. The brand, taken over by an investor specializing in cosmetics and clothing, retains its historic location at 27 -29 boulevard Beaumarchais, near Place de la Bastille.

Last November, following liquidation, the institution announced its definitive closure and drew the curtain after 175 years of existence, during which generations of music lovers and stars, such as Jimi Hendrix and Edith Piaf, paraded. A month ago, a big sale was even organized which offered up to 50% reduction on a selection of instruments and equipment from the brand.

A 70-seat concert hall will be able to accommodate regular programming

Created by a luthier and initially specializing in the accordion, the Paul Beuscher brand knew how to evolve with the times, before facing competition from online platforms and their low-cost instruments. The announcement of its closure caused a stir in the musical sphere.

From now on, it is available in several spaces over a total of approximately 2,000 m2, thanks to the development of a large part previously dedicated to storage.

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The place still offers the sale of instruments, including guitars, flutes and pianos, sheet music and even a selection of vinyls, but is also opening a collaborative violin making workshop, available to customers, explained Céline Gaillard.

A small concert hall with around 70 seats will be able to accommodate regular programming, as well as studios and rehearsal stages installed in the basement, planned to be operational in the fall, added this trained musician.

At the same time, the address has a coworking space in order to mix different professional and musical worlds.

Philippe Gault (with AFP)