In a context where customer experience becomes an increasingly important element in the brand development strategy, the Commercial Bank of Foreign Trade of Vietnam (Vietcombank) officially becomes a co-investor of the TV reality show “Quan Nha Haha “, thus opening a new way of connection between brands and cultural, entertainment and community life.
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Building on the success of Haha Family, Haha Restaurant positions itself as an immersive cultural experience, where viewers are no longer simple spectators, but become actors in the story. Thanks to a strategic partnership with Vietcombank, the program offers a unique fun model: Vietcombank customers have the opportunity to participate in filming, interact with the artists, savor regional cuisine and appear on national television.
What makes Haha Restaurant so special is its ability to transform familiar cultural values, such as family meals, traditional dishes and everyday stories, into deeply moving entertainment experiences. From local artisans to artists to the participating public, everyone contributes to creating a vibrant cultural space where the spirit of community flourishes naturally and authentically.
For Vietcombank, in addition to its pioneering role in the implementation of Politburo Resolution 80 on culture, the promotion of the cultural sector associated with the revitalization of local cultural values and the preservation of ancestral culinary traditions, it is also a strategic approach reflecting a vision that goes beyond the scope of traditional financial services, beyond the simple provision of banking products and services, Vietcombank creates and perfects a true “lifestyle ecosystem” offering its customers exclusive cultural, entertainment and community living experiences.
Through this program, customers not only enjoy the benefits offered by Vietcombank’s financial products, such as VCB Digibank digital banking application, savings accounts, international debit cards and business and household product lines, but also receive ” rare emotional privileges, such as: meeting idols, participating in a large-scale reality TV show, discovering local cuisine and becoming a true “flavor ambassador”.
One of the highlights that is expected to have a considerable impact is the “Cast++” model, where the audience becomes a character in the show. By abolishing the distance between the artists and the viewers, “Haha’s Restaurant” offers an immersive experience never before seen on Vietnamese television: the artists directly serve the dishes, discuss and accompany the guests in an authentic setting.
The first phase of the program, “Save with Vietcombank, Ut Ha invites you to visit Quan Nha Restaurant,” will run from May 13 to June 2, 2026 and will offer the opportunity to experience exclusive and unique lifestyle experiences.
The partnership between Vietcombank and Quán Nhà Haha promises to be one of the most remarkable models of collaboration between the financial and entertainment sectors in Vietnam. Beyond the media interest it arouses, this project illustrates a new trend: banks are no longer content with providing financial support, but are fully integrating themselves into the spiritual, emotional and cultural lives of their customers. This is a significant added value that banks strive to offer their customers throughout their journey, thus contributing to the preservation, protection and transmission of national cultural heritage to future generations.
Source : https://congthuong.vn/vietcombank-dong-hanh-cung-quan-nha-haha-kien-tao-trai-nghiem-van-hoa-giai-tri-456334.html
