Prime Video has entered into a new agreement with the Audiovisual and Digital Communication Regulatory Authority (Arcom) regarding its investment obligations in audiovisual and cinema. This new amendment brings to 90 million euros per year the streaming platform’s investments in European creation and original French expression, for the period 2026 to 2028. The annual amount of the agreement signed on May 6 can reach 110 million euros in the event of exploitation of at least one work cinematic less than 12 months after its theatrical release.
“Prime Video will invest in this context amounts significantly higher than the guaranteed minimum set at the end of 2021 (40 million euros), which were determined with regard to the economic value of the service within the Prime offer,” develops the Arcom press release. In 2021, the transposition of the directive European Commission on Audiovisual Media Services on Demand (SMAD) obliged foreign platforms to finance part of the national and European creation Prime Video, Netflix, Disney+, Apple TV and Crunchyroll notably contributed 397 million euros to audiovisual production and. French cinema in 2024, according to the latest report from Arcom.
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“We are committed to content creators and talents and have agreed, as such, to invest in France amounts far in excess of our legal obligations,” underlined a representative of Amazon, on which Prime Video depends, in a statement. at AFP. The American giant hopes “that an agreement with cinema organizations can be concluded within the deadline set by the convention in order to make this commitment long-term”.
/2026/05/10/6a0032d608a02147030403.jpg "Vladimir Putin says the war in Ukraine \"comes to an end\"and criticizes the support of Western countries for kyiv.")
