ENTRETIEN CROISÉ – On Saturday, May 23rd, at the Stade Atlantique in Bordeaux, the “Crunch Creator”, a France-England event bringing together content creators and former rugby legends, will be held for the first time.
The “Crunch Creator”, first edition. On Saturday, May 23 at 9 pm, an unprecedented France-England event bringing together content creators, rugby legends, and former professional players, will be held at the Stade Atlantique in Bordeaux (42,000 seats). A project supported by Canal+ and led by Diego Sarthou, 25 years old, also known as “djaysonkaravane” on social media (1.1 million followers on Instagram), and Thierry Dusautoir, former captain of the French XV with 80 caps. For Le Figaro, they agreed to discuss the genesis of the project and their partnership.
LE FIGARO. – We are a month away from “Crunch Creator”. Diego, how did you come up with such an ambitious project?
DIEGO SARTHOU. – It started two years ago, with my agency Ambission. We saw other content creators organizing events around disciplines they were passionate about. And of course, we turned to rugby. I played it and always enjoyed introducing it to people. Sometimes it…
