Occurrence, a communications research and consulting institute, a subsidiary of the Ifop Group, announces the creation of its Sport, Art & Culture Unit, a new strategic initiative intended to support players in sport, e-sport, art and culture in understanding their audiences, managing their performance and promoting their impact.
To carry out this ambition, Occurrence entrusts the management of the center to Samy Boudjedra, an expert in studies and this sector. With more than twenty years of experience, he has held management positions within leading research and consulting players, including OpinionWay, Ipsos, CSA Research and Socio Data Management, where he contributed to structuring offers dedicated to sport and developing partnerships with many actors in the ecosystem.
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A new stage of development
This creation marks a new stage in the development of Occurrence and is part of a broader ambition carried by the Ifop Group around the issues of brands, influence, commitment and societal transformation linked to sport, culture and new uses.
A mirror of societal developments, a ground for citizen engagement, a space for marketing innovation and a field of opportunities for brands, institutions and the media, sport is now establishing itself as a strategic ecosystem in its own right. In a French market valued at nearly 80 billion euros (source BPCE L’Observatoire, December 2025), organizations must deal with new uses, the digital transformation of the fan experience, the rise of CSR issues, the evolution of models economic and the growing demand for impact measurement.
With this new division, Occurrence intends to support players in sport, e-sport, art and culture in understanding their audiences, measuring their impact and managing their performance. The offering will notably cover measuring the effectiveness of partnerships and sponsorship, analyzing brand equity and audiences, as well as evaluating the economic, social and territorial impacts of events.
It will also constitute a gateway to the issues of investment, commitment and visibility in the worlds of art and culture.
