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“There is a culture of collectiveness, resilience and family values”: at the heart of the creative fiber of the North

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“There is a culture of collectiveness, resilience and family values”: at the heart of the creative fiber of the North

Collaboration Balzac Paris and Sophie Hallette. Launched twelve years ago, Balzac Paris recently reconnected with its native North, by opening an eighth address, in the heart of Lille.BALZAC

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In the north of France, there are not only clichés of leaden grayness, settlements and chip shacks. The region is home to a beating creative heart that has nothing to envy of the capital. Far from Parisian snobbery, young entrepreneurs are reappropriating valuable know-how from the French fashion and beauty industry, bringing new life to the region. Just like what is happening right now. moment in Roubaix, former world bastion of textiles.

Until July 5, the La Piscine museum is hosting a fascinating 700 square meter retrospective devoted to La Redoute. This Roubais institution, founded in 1837 by the Pollet family, has spanned seven generations without ever losing track of its era. From wool spinning to invention…

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