Le patrimoine cham célébré à l’échelle nationale Â
Khanh Hoa province will organize the 6th Cham Ethnic Culture Festival, with the participation of seven provinces and cities with significant Cham communities. The Chams constitute one of the main ethnic minorities of Vietnam, heirs of the ancient kingdom of Champa. This year, according to Nguyen Long Bien, vice-president of the Khanh Hoa Provincial People’s Committee, the festival will have the theme “Preservation and promotion of the cultural identity of the Cham ethnic group in the new era.”
In collaboration with the Vietnamese Ministry of Culture, Sports and Tourism, this national event therefore aims to promote Cham culture but also to contribute to the development of the regions concerned. According to Trinh Thi Thuy, Deputy Minister of Culture, Sports and Tourism, it is essential to reconcile the preservation of heritage and cultural values with the development of sustainable livelihoods for ethnic minority communities across the country.
During these three days, many artists and craftsmen will take part in the festivities to pass on their know-how. Thus, numerous cultural and artistic activities will be offered to highlight Cham traditions and share them with both Vietnamese and international visitors. On the program: traditional dance shows, traditional costume parades, reenactments of rites, presentations of crafts and even gastronomic tastings of local products.
The festival as a driving force for Vietnamese tourism
Beyond its purely festive dimension, the 6th edition of the Cham Ethnic Culture Festival asserts itself as a strategic lever for the revitalization of cultural tourism in Vietnam. This initiative is part of the main orientations of the State, responding to the objectives of Resolution 80-NQ/TW of January 7, 2026, issued by the Political Bureau for the Development of National Culture. The Vietnamese authorities wish to use this event to strengthen the tourist attractiveness of provinces with large Cham communities, such as Khanh Hoa, Tay Ninh and Ho Chi Minh City.
In order to make this event a socio-economic success, emphasis is placed on a lasting communication strategy. The Vietnam National Tourism Administration, through its Deputy Director, Pham Van Thuy, emphasizes the importance of deploying large-scale promotional campaigns, while encouraging active cooperation and content sharing between all participating provinces in order to orchestrate joint action. This desire for convergence is materialized in particular by the organization of a workshop dedicated to the preservation of Cham heritage in connection with the growth of eco-responsible tourism. Through a close partnership with the travel sector, the aim is to build solutions to integrate Cham crafts and traditions into national tours. This approach aims to generate new income and stimulate the economy of local communities.
