Home Culture Fnac and Pathé cinemas: an alliance in the service of cultural exceptionalism.

Fnac and Pathé cinemas: an alliance in the service of cultural exceptionalism.

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The Fnac Darty Group is launching an unprecedented partnership with Pathé cinemas. By connecting the experience of the cinema to the wealth of editorial products, the two brands create a unique bridge between the seventh art and culture in all its forms.

A natural synergy between two cultural leaders

In a constantly evolving cultural landscape, Fnac and Pathé cinemas are joining forces around a common ambition:enrich the journey of enthusiasts by mixing the magic of the big screen with the diversity of the cultural offering.

Extend cinematic emotion in stores and online

The experience no longer stops at the end credits. Thanks to this partnership, Pathé cinemas are now highlighting a selection of Fnac products directly linked to current events in theaters:

  • Literature :Â (re)discover the original works from which the blockbusters come.
  • Musique & Gaming :Original soundtracks, board games and spin-off video games.
  • Vidéo : highlighting the best DVD and Blu-ray editions for movie buffs.

Promote the excellence of the in-room experience

In mirror image, Fnac becomes an ambassador of the Pathé experience. The brand’s customers will benefit from highlighting major cinema releases, and from dedicated editorial devicehighlighting the exceptional quality of Pathé rooms: comfort, projection technologies and immersive sound.

Fnac and Pathé cinemas: an alliance in the service of cultural exceptionalism.