Netflix announces a new increase in its subscriptions in the United States, the second in less than a year. The plans with ad-supported, standard, and premium options are seeing their prices rise starting from the end of the current billing cycle.
As more and more French people subscribe to a streaming platform every month, here comes news that will once again stir discontent. After a recent price hike, Netflix is increasing its rates once more. According to updates on Netflix’s support site in the United States, the most affordable option, with ads, is increasing from $7.99 to $8.99 per month.
The standard plan without ads is progressing from $17.99 to $19.99 monthly, while the premium plan is now $26.99, up from $24.99 previously. These adjustments come four months after the start of 2026 and follow a similar increase in January 2025, where the standard was $17.99 and the premium was $24.99.
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According to the platform, these changes apply immediately to new subscribers and at the next renewal for existing ones. Netflix justifies these measures by the need to invest in original content and a better user experience, as indicated in its recent quarterly reports.
This strategy is part of a series of global price adjustments. In the United States, this is the second increase in 2026, following the one in January. In Europe and elsewhere, there were increases in 2025, like in Japan where the premium subscription remains at 2290 yen for now. Netflix is relying on its base of over 300 million monthly users to absorb these changes.
Is it only a matter of time before a new increase occurs in France?
