Created by artist and director LeiKiè, PAPmusic continues its international evolution through animation, pop culture and visual storytelling
MILAN, June 5, 2026 /PRNewswire/ — On June 5, artist and director LeiKiè releases “BREAKING PAPnews”, the new dance-pop single that expands the universe PAPmusic – Animation for Fashion cross-média.
Watch the official “BREAKING PAPnews” music video and enter the expanding PAPworld
Originally conceived as an unconventional animated film blending fashion, music, design, pop culture and Italian artistic heritage, PAPmusic – Animation for Fashion gradually transformed into an independent Italian entertainment project with a distinctive visual identity and narrative style.
Set between Milan, Rome, Venice and Pompeii, the film revolves around a colorful and surrealistic visual universe combining romantic comedy, music, fashion culture and pop humor in an easily recognizable formula.
After having been the subject of more than 50 international recognitionsincluding awards and official selections, an extensive tour PAPtour through Italian cinemas and the growth of an increasingly active community, PAPmusic continues its evolution by officially opening the doors of “PAPworld”, a creative ecosystem where cinema, music, animation, lifestyle, fashion and pop culture become one.
And it is precisely there « BREAKING PAPnews » Entre en scène. “BREAKING PAPNEWS” is not just a song. “It is the first echo from a much larger universe that is still waiting to be discovered.”
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LeiKiè’s new title does not present itself as a simple song, but as the first echo of a larger cross-media universe.
Based on a high-energy electronic dance-pop aesthetic, the single blends television language, social media culture and cartoon-inspired imagery into a sonic and visual experience that is deliberately ironic, hypnotic and effortlessly recognizable.
Throughout the video, LeiKiè continuously transforms through different pop identities and recurring looks that gradually became an integral part of PAPworld imagery.
What’s more, « BREAKING PAPnews » finally reveals the mystery that has been keeping Italian viewers in suspense for months.
